Our client is a leading digital business seeking a Braze Specialist - Marketing Manager to create automated lifecycle journeys, deliver targeted communications and drive customer growth.
This is a hands‐on CRM role ideal for someone who enjoys marketing automation, copywriting, segmentation, and data‐driven optimisation. You'll manage Braze journeys, write email/social copy, build campaigns, run A/B tests and analyse performance ensuring leads stay engaged and move through the funnel.
This is a full‐time role based in Melbourne with hybrid flexibility.
The Opportunity
You'll be responsible for:
- Building automated lifecycle journeys in Braze
- Writing email/SMS/push copy for nurture, onboarding and re‐engagement
- Segmenting audiences based on behaviour, suburb, lead stage and intent
- Running A/B tests across subject lines, CTAs, incentives and content blocks
- Managing broadcast campaigns including newsletters and promotional pushes
- Analysing performance across open, click, conversion and SQL progression
- Collaborating with marketing, product and Webflow developers on full‐funnel optimisation
- Ensuring Braze data flows correctly via API integrations and tracking
About You
We're looking for a CRM marketer with strong copywriting skills and experience using Braze or similar CEP's
You'll likely bring:
- 5-7 years' experience in CRM, lifecycle or email marketing
- Experience using Braze, Iterable, Klaviyo, Customer.io or similar
- Strong written communication skills for email, SMS and social copy
- Understanding of customer journeys, segmentation and retention strategy
- Ability to interpret data and optimise campaigns based on performance
- Comfort working independently while collaborating with internal teams
Why Join?
- Own the end‐to‐end lifecycle strategy for a high‐volume digital platform
- Direct impact on customer engagement, conversion and growth
- Work with modern CEP tools (Braze) and a collaborative marketing team
- Great role for someone wanting to deepen CRM and lifecycle expertise
If you're a CRM marketer who enjoys building automated journeys and writing compelling copy, we'd love to hear from you.
Lifecycle Marketing Manager (Braze) employer: Salt
Join a dynamic Managed Services Provider that prioritises innovation and collaboration, offering a supportive work culture where your expertise in Microsoft Azure and cloud solutions will be valued. With a strong focus on employee growth, you'll have access to ongoing training and certification opportunities, allowing you to advance towards roles in Solution Architecture and Technical Leadership while working on impactful projects that transform customer IT environments. Located in a vibrant area, this role not only provides meaningful work but also fosters a community of like-minded professionals dedicated to excellence in technology.
