This Australian business provides specialist equipment hire and practical support to customers working across demanding project environments. Its customers rely on dependable service, responsive teams and solutions that help keep work moving.
This role is a site based positioned based out of the companies Sydney branch with travel to their Melbourne or Brisbane branch every couple of months.
The business is looking for a National Marketing Manager to bring greater direction and consistency to its marketing. This is an opportunity to take ownership of the national approach, connect marketing activity closely with commercial priorities and make sure the business is well represented across every customer touchpoint.
The role will suit someone who can set the plan and stay close to the work. You’ll bring the judgement to shape a clear marketing direction, along with the energy to coordinate campaigns, develop content and work alongside teams across the business. You may already be operating at national manager level or be an experienced marketing professional ready to take that next step.
The role
You’ll lead the development and delivery of the national marketing plan, working with senior leaders and teams across the business to understand priorities and turn them into practical activity.
Your responsibilities will include:
- Developing a national marketing strategy that supports the business’s growth and commercial objectives
- Building a consistent brand across digital channels, customer communications, sales materials and business locations
- Planning and delivering integrated campaigns to build awareness, generate enquiries and support customer retention
- Creating useful content that explains the business’s services, expertise and value to customers
- Managing the website, social media, email marketing and other digital channels
- Working with sales and operational teams to identify customer needs, project activity and market opportunities
- Supporting sales teams with presentations, capability materials, case studies and other tools they can use with customers
- Coordinating industry events, trade shows, sponsorships and customer engagement activity
- Managing external agencies and suppliers, setting clear briefs and tracking the quality and impact of their work
- Monitoring campaign performance and using data and customer feedback to improve future activity
- Managing marketing budgets, timelines and priorities across a national program
What you’ll bring
You’ll be a practical, commercially minded marketer who can work confidently with people across different teams and locations. You’ll be comfortable setting direction, bringing others along and making sure plans translate into work that gets done.
- Experience in a marketing management, senior marketing or marketing leadership role
- Or a strong marketing background and the readiness to take on broader national responsibility
- Experience developing and delivering campaigns across digital and traditional channels
- Strong writing and communication skills, with the ability to make technical or service-based offerings clear to customers
- Confidence working with sales, operations and senior stakeholders
- An organised approach to managing multiple priorities, budgets and deadlines
- Experience using marketing data to understand what is working and where to focus next
- A hands‑on attitude and the confidence to take a project from the initial brief through to delivery
Experience in equipment hire, construction, civil, infrastructure, industrial services, technical products or a related B2B environment would be useful. A direct background in the sector isn’t essential if you can show that you understand how to market to business customers and build strong relationships with commercial teams.
Why consider it
This role offers the scope to shape how a growing Australian business presents itself to the market. You’ll have room to bring ideas forward, improve the consistency of marketing nationally and show the impact of your work across the business.
On Offer
- Base salary of $125k - $140k
- Super at 12%
- Opportunity to join a seriously growing company and have genuine career progression
- Genuine growth into managing a smaller team as the business grows
For an experienced National Marketing Manager, it’s a chance to take ownership of a broad role with a strong connection to commercial outcomes. For someone ready to step up, it offers the opportunity to take on greater responsibility and grow into a national leadership.
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National Marketing Manager in Sydney employer: Salexo Consulting
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