Marketing Manager – Sydney

WHY THIS ROLE?

Look, we get it. Most Marketing Manager ads in vet pharma sound the same: "Manage campaigns, align stakeholders, optimize synergies." Yawn. If you're a marketer who is tired of just maintenance-mode marketing, pressing "publish" on overseas brand books, or sitting in meetings about meetings- this is your antidote. We are building something big across Australia and New Zealand. We don't want a caretaker; we want an entrepreneurial marketer, brand builder, and commercial operator to take the wheel, build our ANZ marketing capability from scratch, and actually own the narrative.

You Get to Build, Not Just Maintain: Blank canvas energy backed by real financial fuel. You'll design the regional strategy, launch new pharmaceuticals, shape the brand architecture, and own the digital roadmap.

Clinical Science Meets Real-World Messaging: You'll turn complex veterinary science, active ingredients, and regulatory parameters into sleek, field-ready messaging that actually converts in the clinic, in the field, and across trade channels.

Direct Impact, Zero Bureaucracy: You will report directly to the General Manager / CEO. No 12-layer approval loops. If you have a brilliant idea, a clear ROI, and the drive to execute it- you get to run with it.

Get Out From Behind the Desk: You'll be out in the field, hitting major vet conferences, industry forums, and clinic networks across AU and NZ.

THE MISSION (IF YOU CHOOSE TO ACCEPT IT):

• Mastermind the ANZ Strategy: Build the marketing calendar, position our therapeutic and health portfolios, and create campaigns that actually drive gross margins and market share.
• Launch Products Like a Boss: Lead go-to-market execution, value propositions, and sales enablement tools. You'll bridge the gap between our Technical Services Vets and our commercial sales team so they're armed to win in front of clinicians.
• Integrate & Elevate: We've acquired some awesome pharmaceutical portfolios. You'll lead the brand integration strategy to make sure vets and clinics stay in love with the products while transitioning them into our long-term brand family.
• Digital & Event Activation: Own the digital engine (web, email, social, lead gen) and run high-impact clinical education and trade events that vets actually want to attend.
• Drive Commercial Success: Champion the marketing budget, collaborate with agency partners, and track campaign performance to ensure every investment delivers genuine value and ROI.

WHY YOU? (WHAT MAKES YOU THE PERFECT FIT):

You've spent years fighting with all your heart to do things differently. You're genuinely frustrated by being handed cookie-cutter global pitch decks and forced to adapt overseas messaging that just doesn't land with local clinicians. You aren't looking for a caretaker role-you’re looking for the freedom to actually build, launch, and own the narrative.

The Vet Pharma Builder: You bring years of progressive marketing experience in veterinary pharmaceuticals, animal health therapeutics, or Agribusiness.

Translates Science into Value: You know how to collaborate with Technical Services Vets and Regulatory teams to turn complex clinical data, study results, and active ingredients into compliant, high-impact commercial tools.

Channel Savvy: You get how rural retail, vet clinics, wholesale, and direct-to-farm channels tick across AU & NZ.

Tired of the Global Script: You thrive on autonomy, bring a hands-on execution mindset, and get excited about building a regional marketing function from the ground up.

Commercial & Field-Ready: You balance creative storytelling with budget discipline and ROI. Plus, you're excited to hit the road for industry conferences, vet education events, and clinic visits across AU & NZ.