At a Glance
- Tasks: Lead CRM campaigns and loyalty initiatives to boost customer engagement and retention.
- Company: Join TTI, a global leader in innovative home improvement products.
- Benefits: Enjoy generous discounts, recognition programs, and learning opportunities.
- Other info: Dynamic team culture with opportunities for growth and development.
- Why this job: Make a real impact on customer experiences while shaping the future of CRM.
- Qualifications: Tertiary qualification in Marketing or related field; CRM experience preferred.
The predicted salary is between 82800 - 101200 $ per year.
Techtronic Industries (TTI) is a global organisation and world-class leader in quality consumer and professional products marketed to the home improvement and construction industries.
Our portfolio includes iconic brands like RYOBI, AEG, Hoover, Vax, Kango, and Empire — names you know, trust, and probably have in your garage or shed.
At TTI, we're all about innovation, collaboration, and creating exceptional experiences for our customers and our people.
We're proud of our culture, and we're serious about helping you grow, thrive, and make a real impact.
About the Role
We're looking for a CRM & Loyalty Manager to join our Customer Strategy team.
Reporting to the Senior CRM & Loyalty Manager, you'll lead CRM, lifecycle marketing and loyalty initiatives that drive customer engagement, retention and long-term customer value across our consumer brands.
- Day-to-Day
- Deliver CRM campaigns, automations and lifecycle journeys across our consumer brands.
- Drive customer segmentation, personalisation and loyalty engagement initiatives.
- Analyse campaign and customer performance to identify growth opportunities.
- Support the development and optimisation of loyalty program performance and member experiences.
- Partner with stakeholders across Marketing, Product, Service, Digital and IT.
- Leverage customer data and emerging technologies to improve engagement and customer value.
- Help shape the future CRM and loyalty roadmap.
- What We’re Looking For
- Tertiary qualification in Marketing, Business, Commerce, or a related discipline, or equivalent experience
- Experience managing CRM, marketing automation, lead nurture, and loyalty programs
- Experience with Salesforce Marketing Cloud and broader Salesforce CRM platforms highly regarded
- Strong analytical skills with the ability to translate insights into actionable recommendations
- Demonstrated ability to leverage customer data and digital technologies to drive engagement opportunities
- Experience building strong relationships and influencing stakeholders across a fast-paced organisation
- Strong communication, presentation, and stakeholder management skills
- Commercial acumen and a continuous improvement mindset
Bonus points if you've worked in customer experience strategy, process mapping, CRM optimisation, personalisation, AI-enabled marketing, or loyalty program development.
- What We Can Offer You
- Generous product discounts (yes, you'll want everything!)
- Recognition programs and team celebrations
- Learning and development opportunities
• Paid parental leave, and more!
- The opportunity to help shape a growing customer loyalty and CRM function
- #J-18808-Ljbffr
CRM and Loyalty Manager in Melbourne employer: Ryobi
Techtronic Industries (TTI) is an exceptional employer that prioritises employee wellbeing and professional growth, making it a fantastic place for a Health and Safety Advisor. With a strong focus on creating a positive safety culture, TTI offers generous benefits including access to a Wellbeing Hub, product discounts, and recognition programmes, all within a collaborative and inclusive work environment. Located onsite, this role provides the opportunity to influence meaningful change and support a safe workplace while enjoying a supportive team culture that values your contributions.
