At a Glance
- Tasks: Transform digital data into actionable insights that drive decisions and improve member interactions.
- Company: Join RAA, a trusted brand in South Australia with over 120 years of community support.
- Benefits: Enjoy flexible work, ongoing training, discounts, and wellbeing facilities.
- Other info: Be part of a supportive workplace focused on empowering employees to make a difference.
- Why this job: Make a real impact by shaping RAA's AI-enabled approach to digital insights.
- Qualifications: 3+ years in digital analytics, strong communication skills, and experience with Google Analytics 4.
The predicted salary is between 75600 - 92400 $ per year.
Full-time permanent position with hybrid working – 3 days in office.
Help shape RAA's AI-enabled approach to digital insights. Turn RAA's digital data into insights that drive decisions. Challenge yourself and make a difference – it all starts here.
The Role:
- Reporting to the Digital Insights Manager as part of our Marketing Membership & Community team, you'll turn RAA's digital marketing and product analytics into clear, actionable insights.
- You'll work out what drives people to our website, evaluate and measure our digital marketing campaigns and their reach, and make recommendations to improve how members interact with our digital channels and products.
- You'll also lead the growth of our AI-enabled business intelligence capability, using Claude so stakeholders can access trusted insights for themselves.
About You:
- You will be a confident communicator and curious problem-solver who enjoys turning data into decisions.
- Minimum 3 years’ experience in a digital, marketing or product analytics role, working autonomously and delivering insights to marketing and/or digital product stakeholders.
- Advanced working knowledge of Google Analytics 4, and experience with a product analytics platform such as Amplitude, PostHog or Mixpanel.
- Working SQL skills, ideally in Google BigQuery, and experience with reporting and visualisation tools such as Looker Studio.
- Hands-on experience using large language model tools (Claude preferred) for data analysis and reporting, including prompt design and validating outputs.
- Excellent written and verbal communication skills, including data storytelling, and the ability to train and coach non-technical users.
- Understanding of the Australian Privacy Principles and of experimentation and A/B testing principles.
- Good stakeholder management, organisation and time management skills to manage several projects at once.
Desirable:
- Google Analytics 4 or product analytics certification, formal training in AI and large language model tools, and an understanding of RAA's business.
About us:
Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. Our purpose is simple: be better for our members and better for our community. Guided by our values — Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging.
Benefits:
- Free RAA premium road service.
- Access to our RAA Rewards Program.
- Generous discounts on all RAA products.
- Flexible work arrangements.
- Ongoing Training & Development opportunities and a Study Support Program.
- Wellbeing facilities and Corporate Health Insurance Plan.
Digital Insights Analyst in Adelaide employer: Royal Automobile Association
RAA is an exceptional employer located in West Croydon, SA, dedicated to fostering a supportive and inclusive work environment. With a strong focus on employee growth, we offer ongoing training and development opportunities, flexible work arrangements, and generous benefits including free premium road service and discounts on RAA products. Join us to be part of a trusted brand that values quality workmanship and empowers its team to make a meaningful impact in the community.
Contact Details:
Royal Automobile Association Recruitment Team
