Founded in Torquay in 1969, Rip Curl is The Ultimate Surfing Company, born from a relentless pursuit for waves, adventure, and freedom, called ‘The Search’. Today, The Search continues to inspire all that we do, from the products we make, the events we run, the athletes we support, and the values we strive to uphold. Built by surfers, for surfers, Rip Curl is a global company that has been leading the surf industry for over 50 years. As a certified B Corp, we aim to prioritise people and planet in everything we do. The Search is calling…
Rip Curl is looking for aDigital Marketing Manager to lead the strategy behind how we grow digital demand, acquire new customers and amplify our brand across global digital channels.
Sitting at the intersection of brand, performance and ecommerce, this is a role for someone who can see the bigger picture and turn it into commercially effective digital activity. You’ll shape our approach across paid media, paid social, SEO, GEO, AEO, affiliate marketing and emerging acquisition and discovery channels.
Working closely with our Brand, Creative, Social and Ecommerce teams, you’ll help extend the reach and impact of Rip Curl’s products, athletes, events and brand stories, connecting great brand moments with measurable digital performance. You’ll also lead our Performance Marketing Specialist and Digital Campaign Specialist, setting clear priorities and building capability within the team.
What you’ll be doing
Lead Rip Curl’s global digital marketing and customer acquisition strategy.
Shape investment across paid media, paid social, search, affiliate and emerging digital channels.
Drive new-customer acquisition and improve the commercial effectiveness of digital marketing investment.
Lead SEO, GEO and AEO strategy, helping Rip Curl remain discoverable as search and AI-led discovery continue to evolve.
Bring digital thinking into major brand campaigns, launches, athlete activations, events and key trading periods.
Connect paid amplification with organic brand and social activity.
Use performance data and customer insights to continually improve channel, audience and investment decisions.
Lead, coach and develop our digital marketing specialists.
Manage agency and platform partners and build stronger digital capability in-house.
What you’ll bring
You’ll be an experienced digital marketer who brings together commercial thinking, strong brand judgement and deep performance-marketing capability.
Demonstrated experience leading digital marketing or customer acquisition in ecommerce, retail or a consumer environment.
Strong experience across paid media, paid social and SEO.
Strong commercial and analytical capability, with confidence using data to make investment decisions.
Experience managing digital marketing budgets, agencies and external partners.
Strong stakeholder leadership and the ability to work across Brand, Creative, Ecommerce, Social and regional teams.
Leadership experience, with the ability to coach and develop digital specialists.
An interest in emerging discovery channels, including GEO, AEO and AI-powered search
If you’re excited by the opportunity to combinebrand, performance and customer growth for an iconic global surf brand, we’d love to hear from you.
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Rip Curl Digital Marketing Manager in Torquay employer: Rip Curl
Rip Curl is an exceptional employer that fosters a vibrant and creative work culture in the heart of Torquay, Victoria. As a UX/UI Designer, you'll enjoy the opportunity to collaborate with passionate teams, engage in meaningful projects that drive e-commerce growth, and benefit from professional development initiatives that support your career advancement. With a focus on innovation and employee well-being, Rip Curl offers a unique environment where your contributions truly make a difference.
