Job Title
Content Marketing Specialist – Ricoh Australia
Overview
Ricoh is a world‐leading provider of workplace technology, aiming to improve work life through better user experiences, optimized workflows, and digital infrastructure.
Role Summary
You will be responsible for creating engaging, customer‐centric content across digital and offline channels to support lead generation, brand awareness, and customer engagement. This role focuses on building content strategies, roadmaps, and campaigns that drive measurable impact using AI and digital tools.
Responsibilities
- Develop and maintain a content roadmap supporting campaigns, SEO priorities, and customer journeys.
- Create engaging marketing content including case studies, papers, brochures, web pages, blog posts, videos, campaigns, and sales enablement collateral, with end‐to‐end ownership from ideation to distribution.
- Occasionally produce high‐quality content for Ricoh company tenders/BID library.
- Leverage AI tools (Copilot, ChatGPT, Canva AI) to accelerate ideation, drafting, and repurposing while ensuring brand tone and quality standards.
- Collaborate with Digital Marketing Specialist to optimize content for SEO, SEM, and analytics‐driven performance.
- Work with subject matter experts to develop content that meets desired objectives (eg. brand awareness, lead generation).
- Stay up‐to‐date with industry trends, competitor offerings, and market dynamics to refine content strategies and messaging.
- Analyse and report on performance of different content types and channels, adjusting strategies to achieve optimal engagement and conversion rates.
- Collaborate with external partners, agencies, and stakeholders to amplify reach.
Qualifications
- 3‐5 years' experience in B2B content marketing, copywriting, or campaign development (technology sector experience an advantage).
- Excellent writing, editing, and storytelling skills, adaptable tone across channels and audiences.
- Demonstrated experience using AI and digital marketing tools in content creation and workflow.
- Highly organized and comfortable managing multiple projects at pace without sacrificing quality.
- Able to identify gaps in information and proactively research to develop understanding.
- Ability to digest technical or complex information and develop easy‐to‐understand written materials tailored to target audiences.
- Ability to work autonomously with minimal supervision.
Benefits
- Purchased Leave Scheme
- Free income protection cover
- Wellness program
- Novated leasing
Employment Type
Permanent – Full‐time
Seniority Level
Associate
Job Function
Marketing and Writing/Editing
Industries
Printing Services and Technology, Information and Media
Content Marketing Specialist in Sydney employer: Ricoh Australia
At Ricoh Australia, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our comprehensive wellness programs, purchased leave schemes, and opportunities for career advancement within a dynamic team. Located in a vibrant environment, we empower our employees to shape the future of work while enjoying a fulfilling work-life balance.
