The Opportunity
Our Social Content Lead is the face and voice of Revo Fitness. A hands-on content creator who lives in front of the camera and behind the edit, bringing our brand to life every day across socials. You're a curator of the Revo brand: you live and breathe it, understand it on a deep level, and set the standard for what "on brand" looks, sounds and feels like.
This isn't a desk-based role overseeing others' output. You'll translate our social strategy into standout content, leading a small creator team by example through a hands-on approach: ideating, filming, editing and posting daily.
If you're ready to grab the tiny mic, own the camera, and set the pace, this is your role. Joining a marketing team of 20+ who bring the same energy, equally obsessed with the brand, our community, and raising the bar.
What you’ll be doing?
Content Creation & Execution
- Own the content calendar across all platforms (Instagram, TikTok, etc.)
- Ideate, film, edit and publish high-performing content, hands-on, day-to-day
- Be a key face and voice of the Revo brand on socials, appearing confidently and consistently in front of the camera.
- Deeply embody Revo's brand personality, tone and values in every piece of content, acting as custodian of the brand on social media
- Set the standard for what "on brand" looks, sounds and feels like
- Create content at key brand moments, such as club openings, events and activations including outside standard working hours.
- Build genuine audience connection and community advocacy through authentic, recognisable content.
Team Leadership
- Lead a small team of creators by example, staying hands-on rather than purely directing
- Give clear direction, briefs and feedback for consistent, high-quality output
- Oversee team workflows and daily priorities
- Foster a high-performance creative culture that raises the bar
Performance & Optimisation
- Track social media performance (growth, engagement, reach, conversions) and use insights to shape day-to-day content
Collaboration & Campaign Integration
- Partner with the wider marketing, activations, partnerships and club teams to bring campaigns to life through content and support influencer partnerships
What you’ll bring?
- Tertiary qualifications in Marketing, Communications, or a related discipline
- Demonstrated experience creating hands-on content across social platforms, especially Instagram and TikTok
- Confident speaking to camera and comfortable being the face of a brand
- Experience filming and editing content solo, from concept through to publish (CapCut, Premiere Pro or similar)
- Skilled at writing compelling, on-brand copy and managing communication campaigns (eDM, blog, etc.)
- Experience leading or mentoring a small content team, ideally by example rather than pure oversight.
- Deeply embodies the Revo Fitness brand personality — lives and breathes it
- Highly organised with great communication skills
Who is Revo?
No lock-in contracts, no hidden fees, no fluff, just quality gyms, 24/7 access, and a genuine obsession with looking after our members.
Our story started as a disruptor brand out of WA, with the same obsession for outstanding member experience and connected community. That authenticity and member-first approach gave us an unmistakable edge, and we've since grown into a market leader across multiple regions in Australia, a serious competitor to other the big box gyms.
Right now, we're about to open club 80, with another 80 on the way, so it's a seriously exciting (and fast-paced) time to jump on board.
Our Values:
- We keep it simple.
- We do what we do well.
- We care about people.
- We are all about the experience.
- We believe in continuous improvement.
Other than an awesome role, you will also have:
- Attractive salary and remuneration package.
- Phone Allowance and Laptop provided.
- Free onsite parking and end of trip facilities at Revo HQ.
- Complimentary Revo Membership for you and significant other.
- EAP and Employee Benefits Program, including Paid Parental Leave and Vibe & Thrive Allowance.
Ready to take the reins of our content team? Hit apply now.
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Camera-First Social Content Lead in Melbourne employer: Revo Fitness
Revo Fitness is an exceptional employer that prioritises the growth and development of its team members while fostering a vibrant and supportive work culture. As a Club Manager at Trinity Gardens, you'll enjoy continuous professional development opportunities, a focus on member satisfaction, and the chance to lead a dynamic team in a rapidly expanding local business dedicated to making fitness accessible for all Australians.
