Qualitative Research | Brand | Customer | Innovation | Strategy | Behavioural Insights
If you're at your best exploring what makes people tick, challenging assumptions and helping clients see problems differently, keep reading. This independent insights consultancy is known for tackling big commercial questions with smart thinking, creative research and genuine curiosity. Working across brand, customer, innovation and strategy, they partner with some of Australia's best-known organisations to uncover the human stories behind better business decisions. As they continue to grow, they're looking for a Qualitative Research Director who loves great research but is equally excited by what's next. Someone who enjoys sharing ideas, building capability and helping shape how qualitative research continues to evolve.
The Opportunity
You'll lead fascinating qualitative projects from brief to debrief, building trusted client relationships and delivering insights that influence real business decisions. Beyond the day job, you'll have the opportunity to help grow the team's capability, contribute fresh thinking and explore new approaches as qualitative research continues to evolve through technology, cultural understanding, behavioural science and changing client expectations.
What You'll Be Doing
- Leading strategic qualitative and mixed-method projects from proposal through to delivery.
- Designing discussion guides and moderating interviews, focus groups and workshops.
- Turning complex conversations into clear, commercially relevant recommendations.
- Building long-term relationships with clients as a trusted advisor.
- Coaching and mentoring researchers, helping grow confidence and capability across the team.
- Contributing ideas that strengthen the agency's qualitative offer and keep it ahead of the curve.
- Supporting proposals, pitches and new business initiatives.
About You
You'll probably have around 7+ years' agency-side qualitative research experience and be confident leading projects and managing clients. You're an engaging moderator, a natural storyteller and someone who enjoys getting to the heart of a problem.
You'll also be curious about where qualitative research is heading- whether that's AI, cultural insights, behavioural science, emerging methodologies or new ways of helping clients make better decisions. Most importantly, you'll enjoy working with smart people, sharing ideas and continuing to push the craft forward. This is a team that loves in person connection, you'll need to enjoy working from their Melbourne offices at least 2 to 3 days a week.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
Qualitative Associate Director employer: Resources Group
At Resources Group, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our hybrid work environment allows for flexibility while providing ample opportunities for professional growth and mentorship, ensuring that you can thrive in your role as a Senior Insights Lead. Join us to work with leading brands in Retail, Property & Services, where your contributions will have a meaningful impact on client success and industry trends.
