Senior Research Consultant - Behaviour Change and Communication Insights
Senior Research Consultant - Brand Equity and Campaign Evaluation Melbourne, Aus $AUD 85-100,000 +SUPER - (posted Jan 14 2026)
Job Spec: How does marketing actually change behaviour, perceptions, and culture?
This national insights agency is deeply curious about exactly that - and they're growing a team that blends rigorous quantitative science with smart, creative thinking. You'll work at the intersection of brand, advertising, and public impact, helping shape and evaluate campaigns that genuinely move the needle.
With a strong focus on social and government clients (including close ties to Federal Government), you'll also enjoy exposure to commercial brands - giving you variety, stretch, and balance in your work.
The Role:
You'll support a highly experienced senior team delivering brand equity tracking, campaign evaluation, and strategic ad hoc research. This is a hands-on role suited to a technically capable researcher who enjoys precision, problem-solving, and turning data into clear, compelling stories.
Projects span multiple government departments and social issues, alongside punchy commercial briefs - meaning no two days look the same.
What you'll be doing
- Designing surveys aligned to strategic objectives and client needs
- Overseeing data collection to ensure quality, accuracy, and timelines
- Analysing data and crafting insight-led, narrative-driven reports
- Responding to client queries and building trusted working relationships
- Developing your profile as a specialist in brand, behaviour, advertising & communications research.
What we're looking for
- Experience in a market or social research agency
- Strong grounding in quantitative methodologies - ad hoc and tracking
- Confident data analysis skills (SPSS/Q) and report writing
- Interest or experience in brand equity, advertising or campaign evaluation
- High attention to detail with the ability to juggle timelines and priorities.
Why you'll love it here
- A respected, established research agency brand
- Backed by an eminent Marketing & Communications group rife with internal opportunity
- Smart, supportive senior leaders invested in your development
- Progressive, innovative research practices
- Work180 Employer of Choice with flexible working.
About Resources Group
Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio‐economic background.
Senior Research Consultant - Behaviour Change and Communication Insights in Melbourne employer: Resources Group
At Resources Group, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our hybrid work environment allows for flexibility while providing ample opportunities for professional growth and mentorship, ensuring that you can thrive in your role as a Senior Insights Lead. Join us to work with leading brands in Retail, Property & Services, where your contributions will have a meaningful impact on client success and industry trends.
