At a Glance
- Tasks: Drive student enrolment through innovative paid media campaigns using AI and data-driven insights.
- Company: Keypath Education, a leading EdTech company transforming online education.
- Benefits: Flexible work options, strong career growth, and a certified Great Place to Work.
- Other info: Join a high-performing team in a dynamic, growth-focused environment.
- Why this job: Make a real impact in education while working with cutting-edge digital marketing technologies.
- Qualifications: Passion for digital marketing and experience with campaign optimisation.
The predicted salary is between 62100 - 75900 $ per year.
Make an Impact with Data That Drives Global Education
Keypath Education is a leading EdTech company that partners with universities to design, launch, and manage high-quality online degree programs. We combine data-driven decision-making with deep sector expertise to help our university partners grow enrolment, improve student outcomes, and expand access to education.
Why Join Keypath?
- EdTech leader across Australia and SE Asia
- Flexible “Work Anywhere” model (remote, hybrid or office)
- High-growth environment with strong career development opportunities
- Certified as a Great Place to Work in Australia & Malaysia
The Opportunity
As a Paid Media Specialist at Keypath Education, you will play a pivotal role in driving student enrolment outcomes for leading university partners across Australia. Working within a high-performing digital marketing team, you will design, execute and optimise paid media campaigns across search, social and emerging digital channels, using data, automation and AI-powered technologies to maximise performance and return on investment.
This is an exciting opportunity for a digitally savvy marketer who thrives on combining analytical thinking with strategic execution. You will have the autonomy to influence campaign strategy, test new technologies and contribute to innovative marketing initiatives that help shape the future of online education.
What You’ll Be Doing
- Develop, manage and optimise paid search, paid social and retargeting campaigns across platforms including Google Ads, Meta and LinkedIn.
- Leverage AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation.
- Monitor, analyse and report on campaign performance from click-through to enrolment, using data-driven insights to inform optimisation decisions.
- Forecast lead volumes, media spend and performance outcomes to support planning and budget management.
- Partner with creative, content and web teams to develop engaging campaign assets and optimise landing page experiences.
- Support conversion rate optimisation (CRO) initiatives, including testing strategies designed to improve user experience and enrolment outcomes.
- Stay ahead of industry trends, digital platform developments and evolving consumer behaviours to identify new opportunities for growth.
- Collaborate with a range of internal stakeholders and external partners to deliver high-impact marketing campaigns and strategic projects.
About You
You are passionate about digital marketing and love using data, technology and innovation to deliver campaigns that make a real impact.
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