At a Glance
- Tasks: Own and optimise SEO & SEM accounts, driving growth and strategy.
- Company: Dynamic agency focused on innovative search solutions.
- Benefits: Competitive salary, flexible work environment, and professional development opportunities.
- Other info: Collaborative team culture with a focus on innovation and efficiency.
- Why this job: Make a real impact by integrating SEO and SEM for client success.
- Qualifications: Experience in SEO and SEM with strong analytical skills.
The predicted salary is between 82800 - 101200 $ per year.
We’ve deliberately built this as one role across both SEO & SEM. Search intent is search intent. The person who can read a search terms report and decide what to bid on is the same person who can read a keyword gap analysis and decide what to write. Running both channels for the same client makes each one better, and it makes you far more valuable to the client than a single channel specialist.
What you’ll do...
- Own accounts, not tasks: Be the named owner for a portfolio of search accounts. The client emails you, you run the meeting, you’re accountable for the result. Run monthly and quarterly reviews. Present performance in plain English, not platform jargon.
- Set the strategy: Set the strategy for each account against the client’s actual commercial goal, not the platform’s default definition of success. Find and make the case for growth: new campaign types, budget increases that will actually pay back, additional channels, competitor targeting, seasonal pushes. Bring the recommendation with the numbers behind it.
- Manage the account: Manage the account within its budget. Know what a client is paying for, know what the work costs, flag it early when those two things stop matching.
- SEM: Own Google Ads and Microsoft Ads strategy across Search, Performance Max, Shopping, Demand Gen and YouTube. Set and defend bidding strategy. Diagnose why a campaign is underspending or overspending rather than reaching for the daily budget slider. Own conversion tracking setup and integrity across Google Ads, GA4, Shopify, Merchant Centre and, where relevant, HubSpot. Build and restructure accounts: campaign architecture, keyword strategy, negative management, ad copy, asset groups, feed quality. Use Adalysis, Opteo and similar tools with judgement.
- Review and lift the work: Review and lift the work of our execution specialists. Give feedback that develops people rather than just correcting output.
- SEO: Own SEO strategy across a portfolio of retainer and sprint based clients. Technical audits and remediation: crawl and indexation issues, site architecture, Core Web Vitals, structured data, migrations. Keyword and content strategy: research, mapping, briefs for writers, on page optimisation, internal linking. Rank tracking, Search Console analysis, and reporting that connects rankings to actual business outcomes. Answer engine and generative engine optimisation. You’ll own citation analysis, content coverage against AI answers, llms.txt and the rest of the emerging stack.
- Digital PR and link acquisition strategy: Work with our content team. Contribute to pre sale audits and pitch work. Live audits win deals.
- Team and agency: Bring AI into your own workflow and share what works. Contribute to our SOPs, packages and pricing. If the way we deliver something is inefficient, say so and help fix it. Support and review our execution specialists on both channels.
Senior Search Specialist in Adelaide employer: Refuel Creative Pty
As a Senior Search Specialist, you'll thrive in a dynamic environment that values innovation and collaboration. Our company fosters a culture of continuous learning and growth, offering you the chance to own your accounts and make impactful decisions that drive client success. With a focus on both SEO and SEM, you'll be at the forefront of digital marketing, supported by a team that encourages sharing insights and leveraging cutting-edge tools to enhance your workflow.
