Marketing Specialist – Paid Media & Lead Generation Melbourne | Property & Financial Services
The Opportunity
We’re seeking a hands-on Marketing Specialistto take ownership of in-house paid campaigns, with a strong focus on paid social and YouTube advertising.
Working closely with the Operations and Marketing Manager, Marketing Coordinator and in-house Data Analyst, you’ll play a key role in generating high-quality leads, optimising campaign performance and building a scalable lead generation strategy.
This is an exciting opportunity for a proactive, commercially minded marketer who enjoys taking ownership, testing new ideas and driving measurable results, with genuine opportunities for career progression as the business grows.
Key Responsibilities
- Build, launch and manage high-volume paid campaigns across paid social and YouTube.
- Optimise targeting, creative and media spend to improve lead quality, reduce cost per lead and maximise return on investment.
- Develop and grow an internal pipeline of paid leads to complement existing lead sources.
- Collaborate with the Marketing Coordinator to align paid and organic activity and maintain brand consistency.
- Update website content in WordPress and brief external developers on new pages and landing pages.
- Support email marketing and nurture campaigns through Salesforce Marketing Cloud.
- Work with the in-house Data Analyst to implement campaign tracking and deliver regular performance reporting.
- Share campaign insights and lead performance with booking, Sales and Consultant teams.
About You
You’re a results-driven marketer who enjoys being hands-on and seeing the direct impact of your work. You’re comfortable managing campaigns from start to finish and know how to balance creative thinking with data-driven decision-making.
You’ll ideally bring:
- Proven experience managing high-volume paid lead generation campaigns, particularly across paid social. YouTube experience is highly regarded.
- Experience managing significant monthly paid media budgets.
- Intermediate WordPress skills and experience updating website content.
- A solid understanding of campaign tracking, analytics and performance reporting.
- CRM experience, with training provided in Salesforce Marketing Cloud.
- Excellent communication skills and the ability to collaborate across teams.
- A proactive mindset, strong sense of ownership and willingness to test, learn and improve.
- A positive attitude, genuine enthusiasm and a desire to grow professionally.
Experience in the property industry will be highly regarded.
What Success Looks Like
- Growing the volume of qualified leads generated through in-house paid campaigns.
- Improving cost per lead and overall return on advertising spend.
- Establishing clear campaign tracking and consistent performance reporting.
- Delivering a consistent brand experience across paid and owned marketing channels.
Why Join?
- Make an impact:Take ownership of paid media strategy and see the results of your work.
- Work collaboratively:Partner with a supportive, cross-functional team.
- Shape the function:Build and optimise campaigns in-house, with room to bring fresh ideas.
- Grow your career:Join an expanding business offering opportunities to develop your skills and progress professionally.
If you’re a motivated paid media specialist who thrives on ownership, performance and continuous improvement, we’d love to hear from you.
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Marketing Specialist employer: Redpath Partners
Join a leading Tier 2 construction business in Melbourne, where you will play a pivotal role as a Design Manager in delivering major apartment and multi-residential projects. With a strong focus on collaboration and innovation, the company fosters a supportive work culture that encourages professional growth and offers competitive salary packages. This is an excellent opportunity to work alongside experienced project leaders in a dynamic environment that values design management responsibility and effective communication.
