At a Glance
- Tasks: Lead social media for Melbourne's coolest hospitality venues, creating engaging content.
- Company: Join Red Rock Venues, where creativity meets hospitality in a vibrant environment.
- Benefits: Flexible hours, creative freedom, and the chance to work with passionate teams.
- Other info: Be part of a dynamic team that values creativity and great experiences.
- Why this job: Capture real moments and elevate social content in a fast-paced, fun atmosphere.
- Qualifications: 3+ years in social media, strong photography skills, and a passion for hospitality.
The predicted salary is between 49500 - 60500 $ per year.
We’re looking for a hands-on creative responsible for managing social media across a unique portfolio of Melbourne hospitality venues.
The Role
We’re looking for a Social Media Manager to lead social and assist with digital channels. A hands-on creative responsible for capturing, creating, editing and publishing multimedia across our unique portfolio of Melbourne hospitality venues. From food and drinks to live music, events and real guest moments, you’ll bring each brand to life through engaging, high-quality content. Working closely with the marketing team and venue managers, you’ll develop and execute a cohesive social roadmap across all platforms, aligned with weekly and monthly campaigns and event calendars. You will be prepared to work flexible hours / nights & weekends required for content capture.
About You
- 3+ years managing social media across multiple brands (hospitality/lifestyle preferred)
- Strong photography and videography skills with a sharp eye for detail
- Skilled in short-form video creation (filming, editing, publishing)
- Experience with Meta & Google (paid + organic strategy)
- Confident using tools like Sked, Meta Business Suite, CapCut & Adobe Creative Suite (WordPress a bonus)
- Strong storytelling and communication skills
- Data-aware — able to analyse performance and optimise content across trends, algorithms and platform best practices
We're Looking For Someone Who
- Is highly organised, proactive and comfortable managing multiple brands
- Has a strong eye for great content and knows how to capture the personality of a venue, not just make it look good
- Has excellent communication and people skills and is comfortable working with venue teams, customers, DJs, chefs, suppliers and external partners
- Understands social media instinctively – what people engage with, what feels authentic and what makes someone stop scrolling
- Has strong attention to detail and takes pride in producing work that represents our brands well
- Is a self-starter with creative energy and a genuine passion for hospitality
What We’re Looking For
Someone curious, creative and energised by a fast-paced hospitality environment. You enjoy being on the ground capturing real moments, testing new ideas and pushing content beyond the expected.
About Red Rock Venues
At Red Rock, we believe in having a heart for hospitality and a head for business. We value people who love creating great experiences, support their teams, and back it up with strong judgement and accountability.
If you’re ready to take our social content to the next level, we’d love to hear from you.
Hospitality Social Media Lead in Melbourne employer: Red Rock Venues
At Red Rock Venues, we pride ourselves on fostering a vibrant and inclusive work culture that values creativity and collaboration. As a Hospitality Social Media Lead in Melbourne, you'll enjoy flexible hours and the opportunity to grow your skills in a dynamic environment, all while being part of a team that celebrates food, live music, and memorable guest experiences. Join us to make a meaningful impact in the hospitality industry and advance your career in a supportive setting.
