You love fishing so much, you’ve made a career out of it! This is no ordinary Brand Manager role. It's an opportunity to turn your passion for fishing and the outdoors into a career, working with some of the world's most recognised fishing brands and helping shape the products that anglers know and love. Pure Fishing is a global leader in fishing tackle, home to iconic brands including Berkley, Abu Garcia, PENN and Ugly Stik. With an established team based right here on the Central Coast, they're looking for a commercially minded Brand Manager who knows the industry, understands the customer and has the vision to take their brands to the next level. You'll have the opportunity to influence what comes next, from the first product concept and design through to development, testing and launch. Working closely with international teams, suppliers, engineers and local sales teams, you'll bring new ideas to life and see your products make their way into the market. This is a hands-on, product-led role, not your traditional marketing position. You'll be managing multiple projects, spotting opportunities, understanding what's happening in the market and making decisions that shape the future of your brands across Australia, New Zealand and South East Asia. And the best part? You'll genuinely get to live and breathe the industry. Think field testing products, getting out on the water, visiting tackle stores, attending fishing tournaments and trade shows, and travelling internationally to work alongside global teams.
What we're looking for
We're looking for someone who genuinely lives and breathes fishing and the outdoors.
Experience within the fishing, camping, caravanning or outdoor recreation industry is essential.
You'll understand the products, the customers and what makes this market tick.
You'll also bring experience across brand or product management, strong commercial thinking and the ability to turn great ideas into successful products.
You'll be organised, decisive and comfortable juggling multiple projects and changing priorities.
Just as importantly, you'll be down to earth, collaborative and someone who enjoys being part of a close-knit team.
You don't take yourself too seriously, you're happy to roll up your sleeves and you're looking for somewhere to build a long-term career.
What's in it for you?
Based in Tuggerah, you'll join a passionate team backed by a global business, without the Sydney commute.
There's plenty of opportunity to make your mark, work with internationally recognised brands and develop your career with experienced leaders who genuinely invest in their people.
On top of attractive salary and potentially an annual bonus. Plus, you'll enjoy generous staff discounts, paid parental leave, two additional recreation days each year to get out and go fishing, and opportunities to field test products and travel internationally.
Opportunities like this are rare. If you've got the fishing industry knowledge, commercial mindset and marketing experience, we'd love to hear from you.
Questions?
Reach out to Lucy Page on for a confidential conversation or email
Reference Number: BH-62313
Type Full Time
Salary/Rate $140000 per annum, Benefits: + Super + Bonus
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