At a Glance
- Tasks: Lead innovative marketing strategies for exciting community events and initiatives.
- Company: Join a dynamic team at Randstad, committed to diversity and equal opportunities.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on multicultural community engagement.
- Why this job: Make a real impact in the community while driving audience engagement and awareness.
- Qualifications: Degree in Marketing or equivalent experience with proven campaign management skills.
The predicted salary is between 72000 - 88000 $ per year.
We are seeking an experienced, performance-focused Marketing Lead to drive audience growth, awareness, and conversions across our major community assets and events. This is an insight-led strategic marketing role, not a general Public Relations position.
Your primary focus will be leading the end-to-end launch strategy and post-opening momentum for the flagship Leisure Centre, alongside driving key cultural activations like Luna New Year.
Key Responsibilities & Priorities
- Lead the comprehensive marketing strategy from initial concept through delivery, establishing a go-to-market plan for both opening day and sustained long-term engagement.
- Coordinate multi-channel marketing materials with internal specialist teams, including paid advertising, member communications, signage, on-site collateral, and direct content drafting/refinement.
- Establish a robust digital footprint for WLC, overseeing website content, SEO strategy, campaign landing pages, and smooth integration with booking and membership systems.
- Define success metrics, track campaign KPIs, monitor conversion rates, and report on ROI and membership uptake to optimize outcomes continuously.
- Deliver strategic, performance-led marketing support for major high-profile initiatives, including Lunar New Year.
Qualifications
- Degree in Marketing (or equivalent practical experience) with a strong background in demand generation, conversion strategies, and campaign execution.
- Proven success managing multi-channel campaigns (paid social, search, display, email, and owned channels) alongside media planning expertise.
- Ability to translate audience insights, segmentation, and performance data into clear campaign roadmaps and creative briefs.
- Excellent prioritisation skills in a fast-paced environment, with a track record of guiding diverse stakeholders toward performance-led marketing outcomes.
- Experience crafting campaigns for diverse or multicultural communities (e.g., Lunar New Year activations).
- Public sector or government experience (welcomed, but not required).
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
Marketing Lead in Sydney employer: Randstad
Join a dynamic local operator as an Accounts/Payroll Officer, where you'll thrive in a warm and collaborative culture that prioritises employee well-being and growth. With flexible work arrangements, including the option to work from home one day a week, and unique perks like a paid day off for your birthday and a monthly health grant, this company is committed to creating a rewarding workplace that values your contributions. Be part of a team that invests in your development while enjoying a friendly environment filled with good banter and regular team-building events.
