At a Glance
- Tasks: Lead digital marketing strategies and optimise global paid channels for a vibrant lifestyle brand.
- Company: Join an iconic Australian lifestyle brand with a global presence and creative culture.
- Benefits: Competitive salary, employee perks, and a dynamic workspace in Sydney.
- Other info: Enjoy high autonomy and significant scope for innovation in a creative environment.
- Why this job: Make a real impact on global digital growth while working with innovative marketing strategies.
- Qualifications: 4+ years in performance marketing with hands-on experience across major platforms.
The predicted salary is between 63000 - 77000 $ per year.
I am currently partnering with an iconic, globally recognized Australian lifestyle brand celebrated for its vibrant products and design-led range. With a footprint spanning over 100 countries and major international retail stockists, their direct-to-consumer e-commerce presence across AU, US, UK, and EU markets continues to scale rapidly.
On their behalf, I am searching for a high-energy, results-obsessed Digital Performance Marketing Lead to drive user acquisition, scale multi-channel performance, and fuel global digital growth. Reporting directly alongside the Senior E-commerce Manager, you will take full ownership of global paid channels, working with significant budgets to optimize customer acquisition costs (CAC), elevate ROAS, and future-proof channel strategy through data, testing, and creative innovation.
Key Responsibilities
- Performance Channel Ownership: Strategy, execution, and daily/weekly optimization of paid channels globally (Paid Search, Paid Social, Display, YouTube, TikTok, Affiliates).
- Budget & ROI Management: Own paid media budgets, forecasts, and KPIs (Sessions, CPA, CAC, ROAS), phasing investments to maximize revenue across AU, US, UK, and EU markets.
- Global Affiliate Program: Scale and optimize the affiliate marketing strategy, nurturing key publisher relationships in AU & US while acquiring new partners.
- Creative Collaboration: Partner closely with in-house design and content teams to brief performance-driven ad creative, running continuous feedback loops to refine creative efficiency.
- Data, Analytics & Attribution: Leverage GA4 and native reporting to track campaign health, run A/B testing, conduct brand/conversion lift studies, and refine multi-touch attribution models.
- Customer Lifetime Value (LTV): Work alongside CRM leads to attract high-intent, high-LTV customers and balance upper-funnel brand building with lower-funnel performance.
- Platform Relationships & Innovation: Manage key direct relationships with Meta, Google, and media partners, testing new tech features, ad formats, and compliance protocols.
About You
- Experience: 4+ years in a dedicated performance marketing or digital media role (in-house brand or agency background).
- Platform Mastery: Hands-on experience scaling profitable campaigns across Meta, Google/YouTube, TikTok, and Affiliate networks.
- Global Mindset: Experience or strong comfort managing multi-currency, multi-region paid media setups (AU, US, UK, EU).
- Creative-First Performance: Deep belief that creative is the single biggest performance lever; strong ability to brief and iterate platform-native ad assets.
- Analytics Sharpness: Proficient in GA4, ad platform analytics, keyword research/copywriting, and basic attribution frameworks.
- Agility & Communication: Clear communicator who can translate data into actionable commercial insights and pivot quickly to trading conditions.
What's on Offer
- Lead performance strategy for a globally loved, design-forward Australian brand.
- Work across multi-region campaigns with high autonomy and real influence over media spend.
- Dynamic, highly creative workspace based in Sydney with competitive compensation and employee perks.
- Significant scope to innovate around new channels, tech integration, and media tactics.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
Digital Marketing Lead in Sydney employer: Randstad
Join a dynamic local operator as an Accounts/Payroll Officer, where you'll thrive in a warm and collaborative culture that prioritises employee well-being and growth. With flexible work arrangements, including the option to work from home one day a week, and unique perks like a paid day off for your birthday and a monthly health grant, this company is committed to creating a rewarding workplace that values your contributions. Be part of a team that invests in your development while enjoying a friendly environment filled with good banter and regular team-building events.
