A leading force in the property development and real estate industry is seeking a dynamic, high-energy Project Marketing Manager to join their Sydney Head Office, on a full-time basis. With a robust pipeline of landmark projects on the horizon, this role offers the chance to lead end-to-end marketing delivery for some of Australia's most significant developments.
The successful candidate will act as the creative and strategic heartbeat of the project team, working hand-in-hand with development experts to transform architectural visions into compelling brand stories. Key responsibilities:
Your new company:
A leading force in the property development and real estate industry is seeking a dynamic, high-energy Project Marketing Manager to join their Sydney Head Office, on a full-time basis. With a robust pipeline of landmark projects on the horizon, this role offers the chance to lead end-to-end marketing delivery for some of Australia's most significant developments.
The successful candidate will act as the creative and strategic heartbeat of the project team, working hand-in-hand with development experts to transform architectural visions into compelling brand stories. Key responsibilities:
Key responsibilities:
This is a hands-on leadership role that balances big-picture strategy with meticulous execution:
- Strategic Branding: Develop and implement integrated marketing strategies, leading project branding from initial ideation through to high-impact launches and ongoing sales cycles.
- Market Intelligence: Conduct deep-dive market research and competitor analysis to pinpoint target buyer segments and optimize pricing positioning.
- Multi-Channel Campaigns: Execute sophisticated campaigns across digital advertising, public relations, content marketing, and offline activations to drive high-quality lead generation.
- Asset Production: Oversee the creation of premium marketing collateral, including bespoke websites, luxury brochures, video tours, and immersive sales environments.
- Event Management: Coordinate project launch events and community activations designed to build market \"buzz\" and convert interest into commitment.
- Performance Tracking: Manage CRM lead nurturing and report on key KPIs (CPL, conversion rates, and traffic) to ensure maximum ROI on marketing spend.
The ideal candidate is a seasoned marketer who thrives in a fast-paced, collaborative environment:
- Industry Expertise: At least 5+ years of experience in marketing, with a proven track record in brand creation and campaign leadership within the property sector.
- Education: A Degree in Marketing, Digital Media, Communications, or a related field is highly preferred.
- Strategic & Analytical: Proven ability to interpret market trends and data to refine strategy and optimize budget allocation.
- Digital Proficiency: Advanced knowledge of SEO/SEM, social media strategy, and CRM tools to manage the modern buyer journey.
- Project Management: Exceptional organizational skills with the ability to juggle multiple project timelines without compromising on quality.
- Interpersonal Impact: Strong negotiation and relationship-building skills to manage external agencies, media partners, and internal stakeholders.
- Solutions-Focused: An innovative thinker who approaches challenges with a creative mindset and a \"can-do\" attitude.
- Integrity-Driven: Acts with honesty and reliability, ensuring all marketing communications are ethical and professional.
- Adaptable: Thrives on teamwork and possesses the agility to pivot tasks quickly to meet market demands.
- Personable: A natural communicator who understands that property is a people business built on trust and respect.
Your benefits:
- Work/life balance - We encourage and support flexibility.
- Great culture - Our close-knit team is fun and friendly with social events from time to time.
- Location - Head office is located in Sydney.
- Innovative company - Take pride in joining a industry leader
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all.
We actively encourage applications from any background.
Marketing Manager employer: Randstad
Join a dynamic local operator as an Accounts/Payroll Officer, where you'll thrive in a warm and collaborative culture that prioritises employee well-being and growth. With flexible work arrangements, including the option to work from home one day a week, and unique perks like a paid day off for your birthday and a monthly health grant, this company is committed to creating a rewarding workplace that values your contributions. Be part of a team that invests in your development while enjoying a friendly environment filled with good banter and regular team-building events.
