Marketing Manager- Property and Development
Our client is a globally recognised property developer renowned for luxury living, meticulous engineering, and uncompromising craftsmanship. Backed by decades of international success in delivering landmark master-planned communities, the group's Australian expansion focuses on elevating the standard of luxury residential development to meet growing demand across Queensland and New South Wales.
The Opportunity
Based in the Brisbane office and reporting directly to the Chief Executive Officer (with a dotted line to the international group brand team), the Marketing Manager will own the Australian marketing and brand strategy.
You will lead execution across digital platforms, social media, campaign rollouts, major project launches, and sales enablement, driving high buyer demand for premium high-rise residential developments across NSW and QLD. Partnering closely with internal Development, Design, Construction, and Sales teams, as well as external selling agents and the global brand office, you will ensure every customer touchpoint reflects luxury prestige and delivers clear commercial results.
Key Responsibilities
- Strategy & Brand Leadership: Own the Australian marketing strategy and annual marketing plan, aligning with global brand guidelines and project development timelines to deliver measurable sales outcomes.
- Project Launches & Campaigns: Lead end-to-end go-to-market execution-from positioning and messaging to EOI registrations, display suite openings, and integrated sales campaigns.
- Digital & Channel Strategy: Direct the performance of the website, SEO/SEM, paid social, email marketing, and digital advertising, driving high conversion and quality lead generation.
- Brand Governance: Safeguard brand standards across all print, physical, and digital collateral, serving as the Australian brand liaison to the international head office.
- Sales Enablement & Display Presentation: Partner with sales teams and project selling agents to deliver premium marketing collateral, price lists, and digital sales tools. Oversee display suite presentation and signage to ensure alignment with luxury brand positioning.
- Public Relations, Media & Events: Spearhead Public Relations, media relations, launch events, and strategic partnerships to build brand authority and market presence.
- Agency & Team Management: Lead and mentor a Marketing Coordinator while briefing and managing creative, digital, media, web, and production agency partners.
- Budget & Reporting: Manage the national marketing budget and forecast, tracking spend, cost-per-lead, and overall return on marketing investment.
About You
- Experience: Experience within residential property development (ideally high-rise or luxury/premium product).
- Campaign Delivery: Proven track record delivering off-the-plan residential launches and integrated multi-channel campaigns that generated tangible sales results.
- Digital & Analytical Acumen: Strong technical capability across CMS platforms, SEO/SEM, paid social advertising, CRM automation, and performance analytics.
- Leadership & Stakeholder Management: Hands-on leadership style with experience managing agency partners, budgets, and mentoring direct reports. Confident in presenting to executive leadership and collaborating with sales agents.
- Education: Tertiary qualification in Marketing, Communications, Business, or a related discipline.
- Highly Regarded: Experience collaborating with an offshore parent or international brand team, and experience operating across both NSW and QLD property markets.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
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Luxury Property Marketing & Brand Strategy Lead in Brisbane employer: Randstad NV
Randstad is an exceptional employer, recognised as a Great Place to Work and a Forbes World's Best Employer, fostering a culture of collective growth and success. Located in Canberra, our team thrives in a supportive environment that prioritises employee development, offering clear career advancement pathways, competitive compensation, and unique benefits such as extra leave for service and wellness programs. Join us to be part of a close-knit, goal-oriented team that values ambition and inclusivity while making a meaningful impact in the recruitment industry.
