At a Glance
- Tasks: Lead marketing for RACV's Resorts and Conferences & Events, driving demand and engagement.
- Company: Join RACV, a member-owned organisation shaping unforgettable leisure and event experiences.
- Benefits: Enjoy flexible hybrid work, discounts on services, and career development opportunities.
- Other info: Collaborative culture that values diversity and innovation.
- Why this job: Make a real impact in a high-impact leadership role with innovative marketing strategies.
- Qualifications: Proven senior marketing experience in hospitality or consumer-focused businesses.
The predicted salary is between 90000 - 110000 $ per year.
At RACV, we're shaping memorable leisure, travel and event experiences across one of Australia's most distinctive member-owned portfolios. As Senior Marketing Manager - Resorts & Conferences & Events, you'll lead marketing for RACV's Resorts and our growing Conferences & Events business, helping more members, customers and corporate clients discover exceptional stays, events and experiences. This is a high-impact leadership opportunity to build demand and preference across a diverse portfolio of destinations, accommodation styles, dining, wellbeing, golf, weddings, conferences, meetings and special events.
Working closely with product, sales, 1:1, digital, brand, social, media and creative teams, you will create connected, insight-led marketing that lifts awareness, grows direct bookings, strengthens member engagement and supports commercial performance. You'll also lead an experienced team and help define the next chapter of marketing at RACV, leveraging data, technology and AI to drive innovation, effectiveness and growth.
What You'll Be Responsible For:
- Develop and execute the integrated marketing strategy across Resorts and Conferences & Events.
- Translate business objectives and customer insights into clear growth priorities.
- Balance brand building, acquisition, retention and commercial performance across the portfolio.
- Identify opportunities to unlock incremental demand, optimise seasonal performance and maximise revenue.
- Drive Demand, Occupancy and Revenue.
- Use customer, booking, market and commercial data to influence occupancy, yield and visitation outcomes.
- Build strategies that drive direct bookings, customer acquisition and lifetime value.
- Monitor performance and optimise investment to maximise marketing effectiveness and return.
- Grow RACV Resorts and Conferences & Events.
- Develop destination, seasonal and portfolio-wide campaigns that drive awareness and demand.
- Support growth across conferences, meetings, corporate events, weddings and celebrations.
- Partner with Sales teams to strengthen pipeline generation and conversion performance.
- Create Connected Member and Customer Experiences.
- Bring together CRM, digital, content, media, web, app and on-property communications into seamless customer journeys.
- Develop exclusive member propositions, benefits and experiences that differentiate RACV in market.
- Use leisure experiences to deepen engagement with RACV membership beyond traditional product categories.
- Lead a High-Performing Team.
- Inspire, coach and develop a team of marketing professionals.
- Manage portfolio investment, planning and prioritisation decisions.
- Build capability across commercial marketing, digital, data and AI-enabled marketing practices.
- Champion innovation, experimentation and continuous improvement.
About You:
- You're a strategic and commercially focused marketing leader who knows how to drive growth through customer insight and data led decision making.
- You'll bring significant senior marketing experience within hospitality, travel, tourism, leisure, membership-based organisations, or other complex consumer-focused businesses, with a proven ability to engage both consumer and business audiences.
- Proven success developing integrated marketing strategies linked to measurable commercial outcomes.
- Strong expertise across demand generation, acquisition, CRM, digital, media and brand marketing.
- Experience working with revenue, occupancy, booking, customer and performance data to guide decision-making.
- The ability to manage multiple products, brands, properties or customer segments simultaneously.
- Strong stakeholder leadership and influencing capability.
- Experience leading and developing high-performing teams.
- A forward-thinking approach to AI and emerging marketing technologies.
We offer:
- A flexible hybrid working model.
- Opportunities to work on innovative growth areas including electrification and home services.
- Discounts and benefits across selected RACV products and services.
- A collaborative and inclusive culture where your ideas and expertise are valued.
- Career development opportunities within one of Australia's most recognised member organisations.
At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Senior Marketing Manager – Resorts & Conferences & Events in Melbourne employer: RACV
RACV is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the vibrant Melbourne CBD. With a strong focus on employee growth, you will have the opportunity to lead impactful AI and data initiatives while mentoring a talented team, all within a supportive environment that values your contributions to enhancing member and customer experiences.
