RACV is redefining membership with a new New Membership Tier. You will lead the go-to-market, shaping messaging and value propositions to attract new audiences and build pathways into the broader RACV ecosystem.
You will collaborate across product, marketing, digital, insights and CX to launch and scale the proposition. With ownership of lifecycle journeys and personalised communications, you will drive data-led growth, optimise campaigns and ensure strong onboarding experiences that convert
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Product Marketing Manager – New Membership Tier (Hybrid) in Melbourne employer: RACV
RACV is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the vibrant Melbourne CBD. With a strong focus on employee growth, you will have the opportunity to lead impactful AI and data initiatives while mentoring a talented team, all within a supportive environment that values your contributions to enhancing member and customer experiences.
