At a Glance
- Tasks: Lead communications for RACV in Queensland, enhancing brand through storytelling and media relations.
- Company: Join RACV, a trusted name in leisure and travel, with a focus on community engagement.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work autonomously while collaborating with a national team; great career advancement potential.
- Why this job: Make an impact by shaping narratives around exciting projects like RACV Royal Pines Resort.
- Qualifications: Experience in corporate communications, strong media relations, and excellent communication skills required.
The predicted salary is between 82800 - 101200 $ per year.
About the role
RACV is looking for an experienced Media & Communications Manager to lead our communications presence across Queensland, protecting and enhancing our brand through proactive storytelling, strong media relationships and trusted advice. Reporting to the Head of Corporate Communications, you'll support RACV's Queensland operations and investments, with a particular focus on RACV Royal Pines Resort and RACV Noosa Resort. You'll also support communications for the redevelopment of RACV Royal Pines, working closely with the Head of Media and Corporate Communications and teams across Queensland and Melbourne to turn complex projects and initiatives into clear, credible and engaging stories.
What you'll be doing
- This is a broad communications role where you'll balance proactive media and storytelling with issues management, stakeholder engagement and strategic communications advice.
- Develop and deliver an integrated communications plan for RACV's Queensland activities, including Royal Pines, solar and energy, and our leisure properties.
- Act as a trusted communications adviser to senior leaders and project teams, providing clear advice on messaging, timing, reputation risks and opportunities.
- Support communications for the Royal Pines redevelopment, including project updates, media statements, community communications, key messages and Q&As.
- Monitor media and community sentiment surrounding key projects, identifying emerging issues and providing timely advice.
- Drive proactive PR and earned media opportunities for RACV Royal Pines Resort and RACV Noosa Resort, including launches, events, refurbishments and seasonal campaigns.
- Build strong relationships with Queensland travel, lifestyle, business and consumer media.
- Develop proactive communications that strengthen awareness and credibility of RACV's solar, energy and electrification activity in Queensland.
- Manage Queensland media enquiries alongside the Head of Corporate Communications, preparing timely and reputation-focused responses.
- Develop holding statements, key messages, media materials and spokesperson briefs, and prepare leaders for interviews.
- Work closely with RACV's Travel and Leisure, Brand, Marketing, Content and Social teams to create consistent and engaging communications across earned and owned channels.
- Partner with Corporate Affairs on engagement with local government, tourism and industry bodies, community organisations and other Queensland stakeholders.
- Contribute to broader enterprise communications, including national campaigns, major announcements and organisation-wide initiatives.
- Monitor media coverage and communications performance, using insights and evaluation to continually improve activity.
What you'll bring
- You're a seasoned communications professional who brings strategic thinking, media expertise and sound judgement to complex and high-profile issues.
- Substantial experience across corporate communications, media or public relations, ideally within a large, complex or consumer-facing organisation.
- Strong media relations experience across both proactive pitching and reactive media management.
- Exceptional written and verbal communication skills, with the ability to make complex information clear and accessible.
- Strong judgement and confidence working on sensitive or reputation-critical matters, including knowing when to escalate.
- Experience advising and influencing senior leaders and stakeholders.
- The ability to work autonomously in Queensland while remaining closely connected to a national, Melbourne-based team.
- A strong understanding of the Queensland media, government and community landscape.
- Excellent organisation and prioritisation skills, with the ability to work across multiple projects and competing priorities.
- A tertiary qualification in Journalism, Public Relations, Communications or a related discipline.
- Strong Microsoft 365 capability and familiarity with media monitoring and evaluation platforms.
- Experience in property development, major projects or planning-related communications would be highly regarded, as would experience across travel, tourism, hospitality or leisure.
- Existing relationships with media across the Gold Coast, Sunshine Coast and Brisbane would also be advantageous.
Application process
Applicants will be required to provide evidence of their eligibility to work in Australia and consent to a criminal record check.
Media and Communications Manager in Brisbane employer: RACV
RACV is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the vibrant Melbourne CBD. With a strong focus on employee growth, you will have the opportunity to lead impactful AI and data initiatives while mentoring a talented team, all within a supportive environment that values your contributions to enhancing member and customer experiences.
