New Membership Growth & Marketing Lead in Melbourne

New Membership Growth & Marketing Lead in Melbourne

Melbourne Full-Time 51750 - 63250 $ / year (est.) On-site
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At a Glance

  • Tasks: Lead marketing strategies for a new membership tier and drive customer acquisition.
  • Company: Join RACV Limited, a leader in member services and innovation.
  • Benefits: Attractive salary, flexible work options, and opportunities for professional growth.
  • Other info: Collaborative environment with a focus on innovation and member satisfaction.
  • Why this job: Shape member experiences and make a real impact on customer journeys.
  • Qualifications: Experience in product marketing and data-driven campaign management.

The predicted salary is between 51750 - 63250 $ per year.

RACV Limited is seeking an experienced product marketer to lead the go-to-market strategy for a new membership tier.

You will collaborate across product, marketing, digital, and insights to position the proposition, drive acquisition and onboarding, and create powerful member journeys from day one.

You will own growth among new customer cohorts, translate insights into targeted campaigns, and build data-led marketing performance.

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New Membership Growth & Marketing Lead in Melbourne employer: RACV Limited

RACV is an exceptional employer that fosters a flexible and inclusive work culture, allowing you to balance your professional and personal life while making a meaningful impact. With generous benefits such as discounts on insurance products and a supportive environment for career growth, you'll thrive in a role that values your contributions and encourages innovation. Join a diverse team where your skills in content design will not only enhance customer experiences but also help shape the future of digital products.

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Contact Details:

RACV Limited Recruitment Team

We think you need these skills to ace New Membership Growth & Marketing Lead in Melbourne

Product Marketing
Go-to-Market Strategy
Collaboration
Customer Acquisition
Onboarding
Member Journey Development
Data Analysis