At a Glance
- Tasks: Lead growth marketing initiatives and optimise customer journeys for RACV's diverse member base.
- Company: Join RACV, a leading member organisation focused on innovation and growth.
- Benefits: Enjoy competitive salary, discounts, flexible work, and career development opportunities.
- Other info: Collaborative culture that values diversity and inclusion.
- Why this job: Make a real impact in growth marketing while working with cutting-edge technology.
- Qualifications: Experience in growth marketing, data analysis, and team leadership required.
The predicted salary is between 63000 - 77000 $ per year.
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- Competitive Salary | Attractive Employee Benefits
- About the Opportunity
At RACV, we're building the next generation of growth marketing, using data, technology and customer insight to create more relevant, connected and personalised experiences for millions of members and customers.
Key Responsibilities
- Build and manage RACV's growth pipeline
- Identify and prioritise growth opportunities across RACV's product and service portfolio leveraging RACV’s 2.3M member base and extensive owned channel assets to drive product growth and member engagement simultaneously.
- Develop growth hypotheses and initiatives based on customer insight, business priorities and commercial potential.
- Maintain a prioritised pipeline of initiatives focused on delivering incremental growth.
- Lead growth planning and optimisation
- Develop integrated growth roadmaps that balance short-term results with long-term customer and capability improvements.
- Optimise customer journeys, targeting, personalisation, propositions and conversion across RACV's owned channels.
- Drive experimentation and measurable impact
- Embed a strong test-and-learn culture across the team.
- Design and evaluate experiments using customer, behavioural and performance data.
- Scale successful initiatives and continuously improve growth performance through optimisation.
- Connect paid and owned growth
- Identify opportunities where paid media can accelerate growth outcomes.
- Collaborate with specialist performance marketing teams across 1:1, SEM, SEO, AI discovery and paid social.
- Lead and develop a high-performing team
- Lead, coach and develop a team of Growth Marketing Leads.
- Build capability in experimentation, analytics, commercial thinking and opportunity sizing.
- Foster a proactive, growth-oriented mindset focused on identifying opportunities before they become briefs.
About You
You're a growth marketing leader who combines commercial acumen, customer insight and data-driven thinking to identify opportunities, influence stakeholders and deliver measurable results.
- You'll bring
- Significant experience in growth marketing, digital optimisation, CRM, lifecycle marketing, ecommerce or performance marketing environments.
- Demonstrated success building growth pipelines, experimentation programs or optimisation roadmaps.
- Strong understanding of customer journeys, conversion optimisation, segmentation, personalisation and customer lifecycle marketing.
- Experience using customer data, analytics and experimentation to drive acquisition, engagement, retention and customer lifetime value.
- Commercially focused decision-making with strong analytical capability and a data-driven approach.
- Proven ability to influence and collaborate across Product, Digital, Data and Marketing teams.
- Experience leading teams and developing capability in complex, multi-product organisations.
- We offer
- Opportunities to work on innovative growth areas including electrification and home services.
- Discounts and benefits across selected RACV products and services.
- A collaborative and inclusive culture where your ideas and expertise are valued.
- Career development opportunities within one of Australia's most recognised member organisations.
- A flexible hybrid working model.
At RACV, we believe diversity and inclusion are essential to our continued success.
We want our people to feel welcomed, supported and valued for who they are and what they bring.
If you require any reasonable adjustments during the recruitment process or in the role, please let our Talent Acquisition team know.
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Growth Marketing Manager in Melbourne employer: RACV Limited
RACV is an exceptional employer that fosters a flexible and inclusive work culture, allowing you to balance your professional and personal life while making a meaningful impact. With generous benefits such as discounts on insurance products and a supportive environment for career growth, you'll thrive in a role that values your contributions and encourages innovation. Join a diverse team where your skills in content design will not only enhance customer experiences but also help shape the future of digital products.
