At a Glance
- Tasks: Create engaging digital content for a major website transformation project.
- Company: Join RACQ, a leading organisation making a positive impact in Queensland.
- Benefits: Enjoy flexible work options, exclusive discounts, and wellbeing support.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Shape RACQ's online experience and make a real difference for members.
- Qualifications: Degree in Communications or similar, with 3-5 years of relevant experience.
The predicted salary is between 72000 - 88000 $ per year.
This 12-month fixed-term opportunity offers the chance to be a part of an exciting digital experience transformation project. As Digital Copywriter, you will lead the creation and optimisation of member-focused digital content and influence cross-functional teams across Marketing, Digital, Product and Project functions as part of a major website transformation initiative.
About the role
- Join a major digital transformation project and play a key role in shaping RACQ's online customer experience.
- Create engaging, member-focused content that drives conversion, enhances usability and ensures consistency across RACQ's digital platforms.
- Create, optimise and maintain digital content across landing pages, product pages and personalised customer experiences.
- Partner with project, product, marketing and digital teams to translate business objectives into clear, effective web content.
- Lead content audits and stakeholder workshops to improve content quality, consistency and performance.
- Champion RACQ's tone of voice, content governance framework and digital content standards across the business.
- Ensure all content meets editorial, accessibility, SEO and AEO/GEO best practice while mentoring content authors and editors.
About you
- We are seeking a candidate who is a confident writer, strong collaborator and natural problem-solver.
- You will be comfortable working with stakeholders across RACQ, using insight and best-practice digital content principles to produce copy that is clear, accessible, accurate and member focused.
- This is an excellent opportunity to apply your digital writing expertise in a collaborative team environment and contribute to meaningful improvements across RACQ’s digital channels.
- Degree in Communications, Marketing, Design, Journalism or a similar tertiary qualification, or equivalent experience deemed suitable.
- 3–5 years’ relevant experience in digital content, communications, marketing, journalism or similar.
- Excellent written communication skills, with the ability to write engaging copy with accurate spelling and grammar.
- Experience writing varied corporate content to brand guidelines and member segments, including emotionally engaging content.
- Knowledge of effective communication and interaction principles for electronic media, including web constraints and interactive writing.
- Good understanding of SEO, AEO/GEO, web usability, content strategy and content conversion goals.
- Strong organisational skills and the ability to work independently and as part of a small team.
- Advanced interpersonal skills to build stakeholder relationships across management levels and resolve issues effectively.
- Experience working in a corporate, agile or consulting environment is desirable.
- Experience with personalised content and content management using Adobe Experience Manager or a similar enterprise CMS is desirable.
Why join RACQ?
RACQ is here to drive a better future for all Queenslanders. With more than 1.7 million members, we’re built on helping people when they need it most. Join our team and play a part in supporting our members to move and live safely, securely and sustainably. We’re evolving with smarter, more sustainable solutions that make a real difference across Queensland. And while our reach is big, we stay small enough to support your career with care. At RACQ, you’ll find a flexible, inclusive workplace where everyone is valued, supported and empowered to thrive.
Why you’ll love working at RACQ
- Free RACQ roadside assistance from day one.
- Enjoy complimentary RACQ Everyday Roadside Assistance, renewed annually.
- Access discounts across RACQ products and partner offers including banking, insurance, solar, vehicle care, retail and travel.
- Take advantage of onsite health checks, flu vaccinations, wellbeing rooms, digital wellbeing resources and discounted private health insurance.
- Our weFLEX approach supports balance, performance and collaboration—whether you’re working from home, the office, or a mix of both.
Adjustments & Support
We’re committed to creating an inclusive and accessible recruitment experience for everyone. If you need any adjustments or support at any stage of the process, please reach out to *******@racq.com.au for a confidential and supportive conversation.
Digital Copywriter in Brisbane employer: RACQ
RACQ Insurance is an exceptional employer, offering a supportive work culture that prioritises employee well-being and professional growth. With generous benefits like boosted superannuation, additional leave options, and extensive learning opportunities, employees are empowered to thrive in their careers while making a meaningful impact in the community. Located in Eight-Mile Plains, Brisbane, this role provides a unique chance to be part of a purpose-driven organisation that values diversity and collaboration.
