Performance Director

Delivering Smarter, Faster, Accountable Media. We exist to grow our clients' businesses through smarter, faster, accountable media services. Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology. Our mission is to grow our clients' revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media.

Are you a seasoned performance expert passionate about driving measurable results and shaping the future of iconic brands? Do you thrive in a dynamic, collaborative environment where your strategic insights lead to tangible success? Join Atomic212, one of the world’s leading communications companies, where innovation meets influence. We’re seeking an experienced and passionate Performance Director to elevate our digital strategy and execution across Search, Social, and broader digital channels for our diverse portfolio of clients.

What You’ll Do & How You’ll Make an Impact:

• Strategic Visionary & Business Growth Driver: Lead the development of cutting-edge digital strategies, translating business goals into actionable channel recommendations and innovative solutions. Identify opportunities for business growth, cross-departmental revenue with the agency, and proactively seek out and support new business ventures, including pitches.
• Performance Optimiser & Implementer: Oversee digital campaign implementation and optimisation across a diverse channel mix, including Paid Search (SEM), Display, Paid Social, Retargeting, and Affiliates. Maintain rigorous budget control, frequently evaluate performance, and continuously optimise campaigns to deliver optimum results and online sign-ups for your clients.
• Insight Generator & Business Analyst: Leverage your deep understanding of Google Analytics (GA4) and internal data systems to extract powerful insights, conduct accurate forecasting, and recommend sophisticated digital attribution and channel mix strategies.
• Client Partner & Risk Manager: Build and nurture strong, trusted relationships with clients, acting as the primary escalation point for any account issues. Articulate complex concepts clearly and persuasively, and proactively recognise and communicate potential risks to client relationships, agency scope, and revenue impact to senior leadership.
• Team Leader & Mentor: Foster a vibrant culture of inter-agency collaboration, ensuring the quality of your team's output. Manage resource allocation, monitor and enhance team efficiency and productivity, and develop a team vision that inspires a results-driven, innovative, and proactive mentality.
• Team Development Focus: Coach, mentor, and develop your direct reports (Managers/Executives) in performance marketing, Stratalytics, Analytics, and broader business skills. Drive performance conversations, conduct monthly check-ins on goals and KPIs, and facilitate deliverables to ensure tasks are completed effectively.
• Quality & Process Guardian: Ensure robust processes are in place, troubleshoot issues effectively, and deliver concise, timely, and insightful campaign reporting.
• Innovation Champion: Drive proactive initiatives, challenge the status quo, and identify new opportunities to push each channel to its full potential for growth-minded clients.

What You’ll Bring to the Table:

• 7+ years of experience in digital implementation within a fast-paced agency environment.
• Proven expertise in Paid Search (Google Ads, Bing Ads), Paid Social (Meta Ads, LinkedIn Ads etc.), Display, Retargeting, and a strong understanding of other digital channels.
• Advanced proficiency in analytics and campaign management platforms, including Google Analytics (GA4), Google Ads (certifications highly valued), SA360, and Facebook Business Manager.
• Exceptional analytical skills with a track record of translating data into actionable insights and strategic recommendations.
• Outstanding project management and organisational capabilities, with the ability to prioritise multiple requests and meet tight deadlines effectively.
• Superior communication skills (verbal and written) – adept at explaining complex technical concepts to non-technical audiences and influencing stakeholders.
• A strategic mindset and a natural ability to think creatively, ‘outside the box,’ and drive continuous improvement.
• Demonstrated ability to lead, manage, and develop holistic digital services and strategies.
• A high attention to detail and a commitment to delivering excellence.

Additional information:

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering, including a comprehensive WholeSelf program supporting physical, mindful, and financial wellbeing, a creative office environment, access to our Global AI Platform Marcel, extensive Learning & Development opportunities, and a committed Diversity, Equality and Inclusion strategy.