Public Relations Account Manager in Melbourne

Prosperity Media is looking for a Digital PR Account Manager to join our growing team.

If you love turning data into stories that land coverage, and you're just as comfortable pitching journalists as you are managing a campaign end to end, we want to hear from you.

We are an award-winning Digital PR and AI Search Agency based in Sydney & Melbourne, working with global brands, with a team of over 35 staff.

Winner of Best Use of PR in a Search Campaign (Digital PR) at the APAC Search Awards.

This role is for someone looking to be a key part of the AI Search & PR intersection.

• What you'll be doing
• Your number one priority will be helping Digital PR campaigns secure top-tier links and coverage for a variety of clients
• You'll be responsible for managing clients from the onboarding process to outreach, including managing campaign production, briefing our data team on campaigns, and writing campaign copy
• You'll have the opportunity to create client strategy that delivers consistent results across campaigns, with an innovative approach to achieving SEO outcomes
• You'll ideate creative data-led campaigns that tier-one press are interested in covering
• You’ll also be responsible for spotting and outreaching quick-win campaigns (newsjacking)
• You're day-to-day point of contact for a select number of clients, running WIPs, email communications, presenting ideas and reports
• You will help mentor and support junior team members (bonus points if you have management experience)
• You will have the opportunity to support on new business pitch meetings
• What we're after
• Passion for, and experience in, traditional or Digital PR (bonus points if you have experience with PR for retailers or ecommerce platforms)
• Strong knowledge of the Australian media landscape, with a proven track record of turning campaigns into top-tier links and coverage
• Excellent written and general communication skills
• 2+ years experience in the PR industry
• Experience working across a diverse range of brands in Australia and New Zealand, across industries including finance, health, FMCG, legal, education, fashion, and homeware
• A Bachelor's degree in Journalism, Marketing, Business, a TAFE Diploma, or equivalent experience
• Ability to juggle multiple projects at the same time
• A self-starter with a positive attitude, keen to learn and not afraid to test new methods
• Ability to maintain a high standard of work at all times
• Highly organised with strong attention to detail
• Not afraid to get involved in all aspects of the Digital PR process and suggest improvements based on experience
• Fantastic time management skills
• Australian working rights (visa can be discussed)
• Why Prosperity Media
• Salary starting at A$75,000-$80,000/yr, depending on experience
• You'll be a crucial hire for our Digital PR department, with real influence over how the team is shaped going forward and massive scope to progress your career
• A unique opportunity to help build out the Digital PR offering in Australia
• Paid travel to digital marketing conferences, both locally and internationally
• A fun, friendly workplace with regular team events and paid monthly lunches
• Regular opportunities for upskilling and career progression
• Hybrid working arrangements (4 days in office, 1 day WFH)
• Very healthy budget for training, courses and events
• A convenient office location in South Yarra.
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