At a Glance
- Tasks: Engage and manage relationships with influencers to boost our brand presence.
- Company: Exciting iGaming company focused on innovative marketing strategies.
- Benefits: Flexible work environment, competitive pay, and opportunities for creative growth.
- Other info: Join a dynamic team and explore the latest trends in marketing.
- Why this job: Be at the forefront of influencer marketing and shape engaging campaigns.
- Qualifications: Experience in influencer or social media marketing and strong communication skills.
The predicted salary is between 63000 - 77000 $ per year.
We are in the iGaming industry and seeking an enthusiastic and creative Influencer Marketing Specialist/Coordinator. In this role, you will be responsible for identifying, engaging and managing relationships with influencers and content creators to amplify our brand presence and drive customer engagement. You will play a key strategic role in developing and executing influencer marketing campaigns that align with our brand values and business objectives, whilst working collaboratively with internal teams to ensure campaign success and maximum return on investment.
Key responsibilities:
- Identify, research and evaluate potential influencer partners across various social media platforms that align with us.
- Develop and maintain a comprehensive database of influencers across different niches, follower counts and engagement rates.
- Establish and nurture relationships with influencers, content creators and brand ambassadors through regular communication and engagement.
- Negotiate influencer partnership agreements, including fees, deliverables, timelines and performance metrics.
- Brief influencers on campaign objectives, brand messaging and key talking points to ensure consistent brand communication.
- Coordinate and manage the execution of influencer campaigns from conception through to completion and reporting.
- Track, monitor and analyse influencer campaign performance using relevant analytics tools and platforms.
- Create detailed campaign reports highlighting key metrics, engagement rates, reach and ROI.
- Collaborate with internal teams including marketing, product and social media to ensure cohesive campaign execution.
- Stay current with influencer marketing trends, emerging platforms and industry best practices.
- Support the broader marketing team with additional tasks as required to support campaign delivery.
What we're looking for:
- Proven experience in influencer marketing, social media marketing or a related marketing coordinator role.
- Strong knowledge of major social media platforms including Instagram, TikTok, YouTube and emerging platforms.
- Excellent communication and interpersonal skills with the ability to build strong relationships with influencers and internal stakeholders.
- Demonstrated ability to identify and evaluate influencers based on audience demographics, engagement rates and alignment with brand values.
- Experience with influencer marketing platforms, social media analytics tools and campaign management software.
- Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously.
- Creative thinking and the ability to develop innovative campaign concepts and content ideas.
- Attention to detail and strong written communication skills.
- Proficiency with Microsoft Office and Google Workspace applications.
- Knowledge of the food and beverage industry or meal delivery sector is advantageous.
- Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience.
Influencer Marketing Specialist / Coordinator employer: Private Advertiser
Join a dynamic team at our dairy-focused site in Melbourne, where we prioritise quality and safety in every aspect of our operations. As a Hands-On Quality & Food Safety Lead, you'll benefit from a collaborative work culture that fosters professional growth and development, alongside competitive remuneration and comprehensive benefits. Our commitment to excellence not only enhances your career but also contributes to the well-being of our community through high-quality dairy products.
