At a Glance
- Tasks: Drive growth strategies for digital health brands and optimise customer acquisition.
- Company: Wesfarmers Health, a leader in health, beauty, and wellness services.
- Benefits: Employee discounts, professional development, gym facilities, and flexible work options.
- Other info: Join a diverse team committed to innovation and community wellbeing.
- Why this job: Shape the future of digital health while making healthcare accessible for all Australians.
- Qualifications: 10+ years in performance marketing with strong analytical skills.
The predicted salary is between 51525 - 62975 $ per year.
At Wesfarmers Health we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians. Our portfolio includes well-known names like Priceline, Australian Pharmaceutical Industries, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts—and most recently, we’ve launched our newest retail beauty stores, atomica.
What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness. Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.
We're seeking a commercially minded and data-driven Senior Manager - Growth to accelerate customer acquisition, conversion and profitable growth across our Digital Health portfolio. Reporting to the Head of Marketing - Digital Health, you'll play a pivotal role in driving growth for InstantScripts and SiSU Health, leading acquisition strategy, performance marketing and optimisation initiatives that deliver measurable customer and commercial outcomes.
This is a unique opportunity to shape and scale the growth engine of a fast-growing digital health business, combining performance marketing excellence with experimentation, analytics and innovation to make healthcare more accessible for Australians.
In this key role, you will:
- Develop and execute acquisition strategies across paid, owned and earned channels to drive sustainable growth
- Own media investment, channel mix and budget allocation, optimising performance through data-driven decision making
- Lead website and funnel optimisation initiatives to improve conversion, customer experience and commercial outcomes
- Build and embed a high-performing test-and-learn culture through continuous experimentation and creative optimisation
- Drive SEO, GEO and social growth strategies to increase brand visibility across traditional and AI-powered discovery channels
- Partner closely with Product, Technology, UX, Commercial, Clinical and Operations teams to identify and remove customer friction points
- Own acquisition reporting, forecasting and performance measurement, ensuring clear visibility of growth outcomes
- Manage agency partnerships and ensure marketing investment delivers measurable returns
What you’ll bring:
- Substantial performance or growth marketing experience (typically 10+ years) in digital-first, eCommerce or subscription businesses
- Proven track record managing significant media budgets and delivering measurable acquisition and conversion outcomes
- Deep experience in experimentation and conversion rate optimisation, including high-volume creative testing
- Strong working knowledge of paid search, paid social, programmatic, SEO and emerging GEO practices
- Highly analytical and commercially astute, with fluency in web analytics, attribution and marketing mix modelling
- Experience in leading media agency selection and managing agency partners
- Experience in leading and developing a small team, and working effectively with Product and Technology
- Degree qualified in Marketing, Business, Commerce or a related quantitative discipline
Highly Desirable:
- Experience in digital health, healthcare or another highly regulated industry
- Experience in eCommerce or direct-to-consumer brands with a strong test-and-learn culture
- Experience in B2B or B2B2C demand generation
- Experience with app and marketplace acquisition
Why us?
- Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline, atomica, Clear Skincare Clinics and Instant Scripts
- Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group
- Novated leasing options
- Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
- Beautiful outdoor terrace for work and recreation
- Food, coffee and health & wellbeing facilities onsite including a landlord operated gym
- Dedicated end of trip facilities (cycle racks, showers, lockers)
Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices. As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.
Senior Manager – Growth – Digital Health Marketing employer: Priceline
As a leading health and beauty retailer, Priceline offers a vibrant work culture where team members are encouraged to grow and thrive in their careers. Located in Plenty Valley, employees benefit from ongoing professional development, access to extensive employee discounts across the Wesfarmers Group, and a supportive environment that values recognition and teamwork. Join us to be part of a company that not only prioritises customer service but also invests in the personal and professional growth of its staff.
