At a Glance
- Tasks: Lead marketing strategies for Chemist Discount Centre, driving brand growth and customer engagement.
- Company: DBG Health, a leading health and wellness company in Melbourne.
- Benefits: Competitive salary, flexible work options, and exclusive discounts on health products.
- Other info: Opportunity for career growth in a supportive and innovative environment.
- Why this job: Join a dynamic team and make a real impact in the health sector.
- Qualifications: 2+ years in marketing with strong strategic and analytical skills.
The predicted salary is between 80000 - 80000 $ per year.
About DBG Health & IPA:
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,500 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the wellbeing of all people. Independent Pharmacies of Australia is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. Through each banner of Independent Pharmacies Australia, member pharmacies have access to market-leading trading terms, exciting marketing campaigns, merchandise support, expert professional service leadership, and hassle-free technology, including ecommerce. Our Mission is to unify our network of independent pharmacies to support them in their growth in delivering tailored health solutions that strengthen their local communities. Our values of Pioneering, Accountability, Collaboration, and Tenacity are the PACT our team members make to be our best every day and work together to deliver this vision and create a great place to work.
About the Role
As the CDC Marketing Manager, you will lead the strategic direction and execution of the Chemist Discount Centre (CDC) marketing program, driving brand growth through commercially focused, customer-led initiatives. Working closely with cross-functional teams, you will develop and deliver integrated marketing campaigns, optimise catalogue performance, and create initiatives that strengthen customer engagement and support member success. This is an exciting leadership opportunity for an experienced marketing professional who thrives in a fast-paced retail environment. You will combine strategic thinking with hands-on execution, influence key stakeholders across the business, and deliver measurable marketing outcomes that contribute to the continued growth and success of the CDC brand.
Key Responsibilities
- Develop and deliver the CDC marketing strategy, leading integrated campaigns and brand initiatives that drive commercial growth, strengthen brand awareness, and enhance the customer experience across all channels.
- Own the end-to-end marketing calendar and catalogue program, ensuring campaigns are delivered on time, within budget, and in compliance with all relevant regulatory requirements, while maintaining a consistent brand presence across digital, in-store, loyalty, and promotional activity.
- Partner with cross-functional teams including Merchandise, Loyalty, Digital, Retail Operations, and Member Engagement to execute customer-focused campaigns, seasonal promotions, and strategic initiatives that maximise commercial performance.
- Analyse campaign performance and market trends, providing actionable insights, post-campaign reporting, and recommendations to continuously improve marketing effectiveness, customer engagement, and return on investment.
- Lead marketing support across the CDC store network, overseeing marketing activity for new store openings, relocations, rebrands, ownership changes, and store closures while ensuring seamless member communications and brand consistency.
- Manage the CDC marketing budget and build strong member relationships, providing ongoing marketing support, driving campaign adoption, resolving member enquiries, and ensuring marketing investment delivers measurable business outcomes.
Key Requirements
- Degree in Marketing, Business, or a related discipline (or equivalent experience) with a minimum of 2 years' experience in a senior marketing role.
- Demonstrated experience developing and executing integrated marketing strategies, ideally within a retail, pharmacy, FMCG, or consumer-focused environment, with a strong understanding of campaign and catalogue management.
- Strong commercial acumen with the ability to translate business objectives into marketing initiatives that drive customer acquisition, engagement, sales growth, and return on investment.
- Exceptional stakeholder management and communication skills, with proven experience influencing and collaborating across cross-functional teams, external agencies, and supplier partners.
- Highly organised project manager with the ability to lead multiple campaigns simultaneously, manage competing priorities, and deliver high-quality outcomes on time and within budget.
- Strong analytical and problem-solving capability, with experience interpreting campaign performance data, identifying opportunities for improvement, and ensuring marketing activities comply with relevant regulatory and brand requirements.
Benefits & Perks:
- At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact.
- This role offers a base salary of $80,000 + superannuation + bonus.
- Exclusive discounts on our consumer health, wellness and beauty products.
- Generous parental leave scheme.
- Access discounted private health insurance.
- Opportunity to grow your career across all divisions within DBG Health.
- Ability to purchase additional leave.
- DBG Health is committed to fostering a workplace culture that is safe and accessible for all.
Retail Health Marketing Leader in Melbourne employer: Priceline
As a leading health and beauty retailer, Priceline offers a vibrant work culture where team members are encouraged to grow and thrive in their careers. Located in Plenty Valley, employees benefit from ongoing professional development, access to extensive employee discounts across the Wesfarmers Group, and a supportive environment that values recognition and teamwork. Join us to be part of a company that not only prioritises customer service but also invests in the personal and professional growth of its staff.
