Area Manager – NSW in Sydney

Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS, TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY.

As POP MART continues to grow across Australia and New Zealand, we are strengthening our local team to support an engaging employee experience and scalable business operations. As we enter the next phase of our retail journey in Australia, we're seeking an experienced and inspiring Area Manager to lead our NSW region. This role oversees six high-volume stores across NSW and a team of approximately 70 employees.

Key Responsibilities:

• Lead People & Culture: Inspire, coach and develop store managers and retail leaders across the region; Create an engaging, positive and accountable culture where teams can thrive; Build high-performing teams through effective recruitment, succession planning and talent development; Celebrate success and recognise outstanding performance across the region; Lead from the front through a visible and consistent store presence.
• Drive Commercial Performance: Drive sales, profitability and operational performance across the region; Analyse business trends and implement strategies to maximise sales and productivity; Partner with Store Managers to identify opportunities and improve store performance; Deliver strong commercial outcomes while maintaining an exceptional customer experience.
• Deliver Exceptional Retail Experiences: Champion a customer-first culture across all stores; Ensure stores consistently deliver an engaging and memorable brand experience; Maintain exceptional visual merchandising, operational and presentation standards; Drive execution of major launches, campaigns and key trading periods.
• Build the Future: Develop future retail leaders through structured coaching and development; Partner closely with Recruitment to attract, hire and retain top talent; Support major store relocation and enhancement projects; Contribute to the continued evolution of POP MART's retail business in Australia.

Our Ideal Candidate:

• Multi-site retail leadership experience across a network of stores.
• A proven track record of leading and developing Store Managers.
• Experience managing large and diverse teams, in a fast-paced environment.
• Strong commercial acumen and customer focus.
• Success operating within high-volume retail environments.
• A highly visible and hands-on leadership style.
• A passion for coaching, mentoring and developing future leaders.
• Exceptional communication and stakeholder management skills.
• The ability to balance people, performance and customer experience.
• High energy and a genuine passion for creating engaging retail environments.

Why Join POP MART?

• Lead a portfolio of high-volume stores across some of Australia's busiest shopping destinations.
• Develop and inspire a large team of retail leaders and team members.
• Play a key role in shaping the next chapter of POP MART's retail journey in Australia.
• Support exciting store relocation and enhancement projects designed to elevate the customer experience.
• Join a creative, energetic and globally recognised brand.
• Work alongside passionate leaders who care deeply about people, performance and culture.
• Enjoy genuine career development opportunities within a growing international business.

How to Apply:

To apply, please submit your resume and a short cover letter (1 page maximum) telling us: Why POP MART? What would your priorities be in your first 90 days? What's your proudest achievement as a retail leader? We're less interested in generic cover letters and more interested in understanding who you are as a leader, what motivates you, and the impact you've made throughout your career.

Full and permanent Australian working rights required to be eligible.