Area Manager – NSW in Sydney

Area Manager – NSW in Sydney

Sydney Full-Time 99000 - 121000 $ / year (est.) On-site
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At a Glance

  • Tasks: Lead and inspire a team across six high-volume stores in NSW.
  • Company: Join POP MART, a global pop culture and art toy brand.
  • Benefits: Six-figure salary, career growth, and exciting store projects.
  • Other info: Dynamic environment with opportunities for personal and professional growth.
  • Why this job: Shape the future of retail while creating engaging experiences.
  • Qualifications: Experience in multi-site retail leadership and team development.

The predicted salary is between 99000 - 121000 $ per year.

Founded in 2010, POP MART is a global pop culture and art toy company dedicated to inspiring passion and bringing joy to fans worldwide. Renowned for its designer toys, collaborations, and immersive retail experiences, POP MART has expanded rapidly across international markets. Today, the brand operates in 30+ countries, with 600+ retail stores and over 2,300 Robo Shops globally.

As POP MART continues to grow across Australia and New Zealand, we are strengthening our local team to support an engaging employee experience and scalable business operations. As we enter the next phase of our retail journey in Australia, we're seeking an experienced and inspiring Area Manager to lead our NSW region. This role oversees six high-volume stores across NSW and a team of approximately 70 employees.

Key Responsibilities:

  • Lead People & Culture
    • Inspire, coach and develop store managers and retail leaders across the region
    • Create an engaging, positive and accountable culture where teams can thrive
    • Build high-performing teams through effective recruitment, succession planning and talent development
    • Celebrate success and recognise outstanding performance across the region
    • Lead from the front through a visible and consistent store presence
  • Drive Commercial Performance
    • Drive sales, profitability and operational performance across the region
    • Analyse business trends and implement strategies to maximise sales and productivity
    • Partner with Store Managers to identify opportunities and improve store performance
    • Deliver strong commercial outcomes while maintaining an exceptional customer experience
  • Deliver Exceptional Retail Experiences
    • Champion a customer-first culture across all stores
    • Ensure stores consistently deliver an engaging and memorable brand experience
    • Maintain exceptional visual merchandising, operational and presentation standards
    • Drive execution of major launches, campaigns and key trading periods
  • Build the Future
    • Develop future retail leaders through structured coaching and development
    • Partner closely with Recruitment to attract, hire and retain top talent
    • Support major store relocation and enhancement projects
    • Contribute to the continued evolution of POP MART's retail business in Australia

Our Ideal Candidate:

  • Multi-site retail leadership experience across a network of stores
  • A proven track record of leading and developing Store Managers
  • Experience managing large and diverse teams, in a fast-paced environment
  • Strong commercial acumen and customer focus
  • Success operating within high-volume retail environments
  • A highly visible and hands-on leadership style
  • A passion for coaching, mentoring and developing future leaders
  • Exceptional communication and stakeholder management skills
  • The ability to balance people, performance and customer experience
  • High energy and a genuine passion for creating engaging retail environments

Why Join POP MART?

  • Lead a portfolio of high-volume stores across some of Australia's busiest shopping destinations
  • Develop and inspire a large team of retail leaders and team members
  • Play a key role in shaping the next chapter of POP MART's retail journey in Australia
  • Support exciting store relocation and enhancement projects designed to elevate the customer experience
  • Join a creative, energetic and globally recognised brand
  • Work alongside passionate leaders who care deeply about people, performance and culture
  • Enjoy genuine career development opportunities within a growing international business

Full and permanent Australian working rights required to be eligible.

Area Manager – NSW in Sydney employer: POP MART OCEANIA PTY LTD

At POP MART, we pride ourselves on being a dynamic and innovative employer that fosters a collaborative work culture in the heart of Sydney's CBD. As an HR Generalist, you'll enjoy a broad and autonomous role with ample opportunities for professional growth, while contributing to our mission of bringing joy through pop culture. With access to modern office facilities, fitness amenities, and a commitment to employee engagement, POP MART is dedicated to creating a positive and rewarding workplace experience.

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Contact Details:

POP MART OCEANIA PTY LTD Recruitment Team

We think you need these skills to ace Area Manager – NSW in Sydney

Retail Leadership
Team Development
Coaching and Mentoring
Commercial Acumen
Customer Experience Management
Visual Merchandising
Sales Strategy Implementation