At a Glance
- Tasks: Bring creative marketing campaigns to life across digital, social, and retail channels.
- Company: Join the vibrant team at Platypus, a leader in footwear culture.
- Benefits: Collaborative environment, exciting projects, and opportunities to work with top brands.
- Other info: Dynamic role with room for creativity and growth in a fun industry.
- Why this job: Shape the future of sneaker culture while honing your marketing skills.
- Qualifications: 3+ years in marketing, strong project management, and a passion for fashion.
The predicted salary is between 63000 - 77000 $ per year.
About the Role
We’re looking for a creative and commercially minded Brand Marketing Specialistto join the team behind Platypus.
Reporting to the Brand Marketing Manager, you’ll play a key role in bringing integrated marketing campaigns to life across Australia and New Zealand.
- What You’ll Do
- Coordinate the delivery of integrated marketing campaigns across digital, social, CRM, retail and e Commerce channels.
- Develop creative briefs and manage the production of campaign assets with internal creative teams.
- Coordinate photoshoots and video shoots, managing timelines, logistics and creative execution.
- Manage the delivery of global Brand Partner campaign requirements across all marketing channels.
- Work closely with Creative, Digital, CRM, Retail, VM and Buying teams to ensure consistent campaign execution.
- Support the planning and delivery of brand campaigns, media activity and experiential activations.
- Maintain marketing calendars and manage campaign approval processes.
- Deliver digital assets for e Commerce, CRM, Paid Social and promotional campaigns.
- Support the execution of the Platypus social media strategy and ensure content aligns with brand guidelines.
- Coordinate influencer and KOL campaigns, including product seeding and campaign deliverables.
- Raise purchase orders, track marketing budgets and complete post-campaign reporting.
- Monitor competitor activity, consumer trends and the sneaker landscape to identify opportunities.
- What You’ll Bring
- 3+ years’ experience in a Marketing Coordinator or Marketing Specialist role.
- Retail, fashion, footwear, lifestyle or agency experience will be highly regarded.
- Experience delivering integrated marketing campaigns across multiple channels.
- Strong understanding of content creation, digital marketing and social media.
- Experience coordinating creative projects, agencies and multiple stakeholders.
- Excellent project management, organisation and time management skills.
- Strong written communication and copywriting skills.
- High attention to detail with the ability to manage multiple priorities.
- Commercial mindset with an interest in consumer trends and brand marketing.
- Proficiency across Microsoft Office, with Canva and Adobe Creative Suite experience highly regarded.
Why Join Us?
At Platypus, we’re passionate about sneakers, style and culture.
You’ll join a collaborative marketing team where you’ll have the opportunity to work with some of the world’s biggest footwear brands, deliver exciting campaigns and help shape one of Australia’s leading footwear retailers.
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Brand Marketing Specialist employer: Platypus Shoes
At Platypus Shoes Hornsby, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As a Store Manager, you'll enjoy a healthy work-life balance with a Tuesday to Saturday roster, extensive career growth opportunities through our training programs, and generous employee perks including discounts across all Accent Group brands. Join us in leading a passionate team dedicated to delivering outstanding customer experiences in a high-profile retail environment.
