Sales and Marketing Manager in Melbourne

Job Type: Permanent position | Full time position

Job Description

Sales and Marketing Manager Pivotal Dynamics – Pakenham VIC 3810 Permanent, full-time (38 hours per week) $85,000 annual base salary plus superannuation About Pivotal Dynamics Pivotal Dynamics is the parent company of a growing group of businesses operating across legal services, travel and tourism, and information technology.

With established operations in Sri Lanka and expansion plans underway for Vietnam, Thailand and the United Arab Emirates, we are building our presence across international markets.

We are seeking a strategic, commercially minded Sales and Marketing Manager to lead sales and marketing across the group.

This role will shape each brand’s market presence, identify opportunities for collaboration and cross-selling, and drive growth in existing and new markets.

About the role

As Sales and Marketing Manager, you will lead the sales and marketing function across Pivotal Dynamics’ portfolio of businesses.

Working closely with senior management, you will set commercial priorities, develop strategies for each brand, and oversee the people, budgets and activities required to deliver measurable growth.

Your responsibilities will span our existing markets alongside continued expansion into Vietnam, Thailand and the United Arab Emirates.

You will strengthen each brand’s market position, improve client acquisition and retention, and identify opportunities for collaboration across the group while respecting the distinct audiences and requirements of each business.

Key responsibilities

• Develop and oversee group-wide and business-specific sales and marketing plans, setting revenue targets, market priorities and performance measures in consultation with senior management.
• Lead sales planning across the group, defining target customer segments, allocating responsibilities across markets and establishing processes for managing enquiries, converting leads and retaining clients.
• Prepare and manage sales and marketing budgets, allocate resources across brands and campaigns, and monitor expenditure against agreed commercial objectives.
• Direct integrated marketing campaigns across digital, content, referral and traditional channels, ensuring each campaign reflects the relevant brand, audience and service offering.
• Use customer insights, market research and competitor analysis to guide service positioning, pricing recommendations and opportunities for growth in existing and prospective markets.
• Oversee brand positioning, messaging and marketing materials across the group, maintaining clear identities for individual businesses and ensuring communications are accurate and appropriate to their industries.
• Develop strategic partnerships and referral networks and identify suitable opportunities for joint initiatives between group businesses.
• Establish client engagement and retention strategies with business unit leaders, including service standards, follow-up processes and the use of client feedback to improve the customer experience.
• Lead sales and marketing planning for new ventures and international expansion, assessing market demand, local competition, suitable channels and launch requirements.
• Manage and develop the sales and marketing team, set individual objectives, coordinate workloads and oversee external agencies and service providers.
• Monitor campaign returns, report results to senior management and adjust strategies as required.
• Required qualifications, experience and skills

To be considered for this position, applicants must have

• A bachelor’s degree or higher in Sales, Marketing or a related field and at least three (3) years of experience in a comparable role or at least five (5) years of experience in a comparable role if no relevant qualification held.
• Experience leading multi-brand or multi-entity sales, marketing and business development initiatives.
• Strong knowledge of digital marketing platforms, CRM systems, and analytical tools.
• Demonstrable track record of successful marketing strategy development and implementation.
• Excellent leadership, communication, and interpersonal skills.
• Prior experience working in international markets.
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