Phytoca is an Australian medical cannabis supplier focused on supplying high-quality and effective plant-based medicine to Australian patients. Phytoca specialises in cannabis with unique genetic profiles, offering different outcomes to patients.
About the role:
Based at our Melbourne head office, we're looking for an Assistant Brand Manager to help drive the day-to-day marketing and growth across our family of brands.
This is an exciting, hands-on role working across brand management, product marketing, campaign execution and market insights. You'll work closely with the Head of Marketing and Sales teams to manage marketing priorities, identify growth opportunities and support future product development.
We're looking for someone who thrives in a fast-paced environment, takes initiative and enjoys working across a diverse portfolio of brands and products.
Reporting to the Head of Marketing, you will be responsible for:
- Support the day-to-day management of our brand portfolio, coordinating marketing activities, campaigns and product initiatives.
- Develop a strong understanding of our brands and product ranges, becoming a key internal resource for product knowledge, positioning and marketing support.
- Work closely with Sales teams to understand their needs, manage marketing requests and identify opportunities to better support our products.
- Plan and coordinate product marketing campaigns, HCP communications, EDMs, events, promotional activity and new product launches.
- Develop key product collateral and sales materials tailored to different audiences needs.
- Track brand and product sales performance, campaign results and launch success, identifying trends and opportunities.
- Monitor market trends and customer feedback to identify opportunities to improve and grow our product range.
- Support new product development through market research, competitor analysis and commercial insights.
- Maintain accurate and up-to-date product information and approved marketing content across relevant platforms and channels.
About you
- 2 - 4 years' experience in brand management, product marketing or a similar marketing role, ideally within FMCG, healthcare or consumer brands.
- Strong written and verbal communication skills, with the ability to develop clear, engaging marketing content.
- Experience managing multiple projects and competing priorities in a fast-paced environment.
- Commercially minded, with the ability to interpret sales data, campaign performance and market insights.
- Highly organised and detail-focused, with experience managing multiple projects and competing priorities.
- Confident working with cross-functional internal and external stakeholders.
- An interest in category growth, product success and market trends.
- Proactive, adaptable and comfortable taking ownership of projects from planning through to delivery.
- Experience with CRM, EDM and reporting platforms is highly regarded.
- Experience in the medical cannabis, pharmaceutical or healthcare industry is highly regarded but not essential.
- A self-starter who thrives in a fast-paced environments.
Please note:
- You must be an Australian resident or citizen.
- You will be required to pass a national police check.
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Assistant Brand Manager in Melbourne employer: Phytoca
Phytoca offers a dynamic work environment focused on the medicinal cannabis industry, providing employees with opportunities to contribute to high-quality patient care. The company values reliability and teamwork, fostering a culture of compliance and customer service excellence. Employees can expect to engage in meaningful work that supports the health and well-being of patients across Australia.
