At a Glance
- Tasks: Drive sales strategy and optimise category performance in fresh produce.
- Company: Join Perfection Fresh, a leading Australian fresh produce company with a rich history.
- Benefits: Competitive salary, career growth, and the chance to work with innovative products.
- Other info: Dynamic environment with opportunities for professional development and collaboration.
- Why this job: Make a real impact in the fresh produce industry while building strong customer relationships.
- Qualifications: Tertiary qualifications in relevant fields and 3-5 years of sales experience.
The predicted salary is between 75600 - 92400 $ per year.
Our mission is to make fresh fruits and vegetables a more loved and essential part of everyone's life. Perfection Fresh is one of Australia’s largest privately owned fresh produce companies that’s been on an exciting journey of innovation and growth since 1978. We’re an Australian-based business that grows, packs, and markets fresh produce both domestically and internationally. You’ll recognize our produce – Qukes®, Broccolini®, Calypso® mangoes, and more. Our 45-year history is one of continuous progress. We’re the market leader in our field and we’ve been listed on the Australian Financial Review’s top 100 private companies in Australia. We employ more than 2,000 people across a portfolio of farming sites, high-tech production facilities, research, corporate offices, and national logistics operations.
About the Role
We are seeking a commercially focused Category Sales Manager to drive the execution of sales strategy within our Convenience category. This role is responsible for delivering sales performance, managing customer relationships, and ensuring alignment between demand planning and supply to achieve volume, revenue, and net gross profit targets. Working closely with Convenience, Sales, Supply, and Marketing teams, you will play a critical role in optimising category performance and delivering sustainable growth.
Key Responsibilities
- Deliver category sales plans, ensuring achievement of volume, revenue, and net gross profit targets
- Develop, maintain, and refine accurate sales forecasts and volume projections in alignment with supply planning
- Monitor and analyse sales and profitability performance, identifying opportunities to improve outcomes
- Drive sales growth through effective product mix, pricing strategies, and identification of new product opportunities
- Partner with Category and Marketing teams to execute promotional plans and evaluate campaign effectiveness
- Build and manage strong customer relationships, developing tailored customer plans to meet current and future needs
- Manage pricing to maximise returns, including advising on retail price points and optimising net gross profit
- Maintain effective communication with growers and suppliers regarding volumes, quality, and pricing outcomes
- Collaborate cross-functionally, ensuring clear and timely communication of sales performance, risks, and opportunities
About You
- Tertiary qualifications in Agriculture, Horticulture, Business, or a related field
- 3–5 years’ experience in sales and/or supply within fresh produce, agriculture, FMCG, or a related industry
- Strong commercial acumen with experience in forecasting, pricing, and margin optimisation
- Well-developed analytical skills with the ability to interpret data and drive insights
- Proven ability to build and manage strong relationships with customers, suppliers, and internal stakeholders
- Experience managing Foodservice, QSR and Home meal kits accounts and new business development would be advantageous.
- Excellent communication, negotiation, and influencing skills
- Ability to thrive in a fast-paced, dynamic, and seasonal environment
Category Sales Manager employer: Perfection Fresh Australia
At Perfection Fresh, we pride ourselves on being a leading employer in the fresh produce industry, offering a dynamic work environment that fosters innovation and teamwork. Our commitment to employee growth is evident through comprehensive training programs and opportunities for advancement within our high-tech production facilities. Located in Australia, we provide a supportive culture that values safety, quality, and collaboration, making us an excellent choice for those seeking meaningful and rewarding careers in food manufacturing.
Contact Details:
Perfection Fresh Australia Recruitment Team
