At a Glance
- Tasks: Manage high-impact paid campaigns and optimise sales funnel performance.
- Company: Join Peninsula, a certified Great Place to Work and market leader in HR advisory.
- Benefits: Enjoy competitive salary, performance bonuses, enhanced leave, and education assistance.
- Other info: Join a vibrant team with excellent career growth opportunities and fun social events.
- Why this job: Make a real impact in a global brand while developing your marketing skills.
- Qualifications: Experience in managing paid search campaigns and strong data integration skills.
The predicted salary is between 66150 - 80850 $ per year.
At Peninsula, we’re proud to be a Great Place to Work certified company - our people stay because they are rewarded, valued, and trusted to make an impact. Backed by one of the world's largest privately-owned business services groups, we're a market leader in HR, Employment Relations, and Health & Safety advisory. We support tens of thousands of businesses in the ANZ Region to thrive - giving them the tools, advice and confidence to manage their people and safety right.
This role is a critical pillar of our digital performance team, allowing you to manage high-impact paid campaigns, own key stakeholder relationships, and optimise sales funnel performance across the ANZ region.
What will your day look like?
- Build, launch and optimise high-impact Paid Search campaigns from the ground up, applying best-practice account structure, conversion tracking, bidding strategies, audience and keyword targeting, and systematic creative testing.
- Take full ownership of full-funnel paid performance, proactively tracking pacing, resolving data fluctuations, and driving optimisations that push performance metrics beyond standard delivery.
- Partner with Sales and Finance to ensure marketing-generated leads convert efficiently into quality meetings by auditing sales calls to provide actionable insights that lower No Sales Opportunity (NSO) rates.
- Manage, troubleshoot, and optimise integrations between Salesforce, Google Ads and Microsoft Ads to ensure flawless attribution and data flow.
- Work alongside Growth Marketing leadership to build data-led growth strategies, consistently managing daily/weekly reporting and presenting insights to key business stakeholders.
What we’re looking for:
- Proven hands-on experience managing and optimising complex Paid Search campaigns to meet monthly revenue objectives.
- Strong technical confidence managing data integrations between Salesforce and ad platforms, ensuring accurate tracking and lead pipeline efficiency.
- Ability to audit end-to-end pipelines (from ad click to sales conversion), flag performance declines early, and resolve them independently.
- Excellent communication skills to work cross-functionally with senior leaders, finance teams, and international sales divisions.
- An organised self-starter who can effectively prioritise daily optimisation tasks based on overall business impact.
Why join Peninsula:
- You will be joining a global brand with local impact, offering strong career development opportunities across ANZ and beyond.
- Performance Bonus: Be rewarded for your personal results in this role.
- Enhanced Leave: Start with up to 23 days leave in your first year and earn more as your career grows - up to 28 days after 5 years!
- Profit Sharing: Share in the success of the business with an annual bonus.
- Super Service & MVP Awards: Earn $1000 and enjoy a day off as a reward for demonstrating our values.
- Career Pathways: Take your career further with a structured development path and opportunities to grow into management, training and beyond!
- Education Assistance Program: We support your professional development with ongoing education assistance.
- Bright Exchange: Access exclusive discounts on hundreds of products and services.
- Health & Wellness: Enjoy a $250 voucher, gym discounts, and more!
- Social Club: Enjoy monthly events to stay connected and have some fun along the way!
If you are an individual who thrives in providing guidance and advice, we want to hear from you. At Peninsula, we care about creating an inclusive workplace and celebrate diversity. We are proud to be an equal-opportunity employer.
Growth Marketing Specialist in Sydney employer: Peninsula Australia
At Peninsula Australia, we pride ourselves on being an exceptional employer that fosters a supportive and dynamic work environment. Our HR & ER Advisors benefit from comprehensive training, ongoing professional development, and the opportunity to make a real impact in guiding clients through complex employment law issues. With stable rosters and a commitment to career advancement within our global brand, we ensure our employees thrive both personally and professionally in a culture that values collaboration and innovation.
