At a Glance
- Tasks: Create engaging social media content and manage Pearler's organic presence across platforms.
- Company: Join Pearler, the finance app revolutionising how young Aussies invest.
- Benefits: Enjoy equity options, mentorship from founders, and a chance to shape our brand voice.
- Other info: Dynamic role with opportunities for growth and learning in a supportive environment.
- Why this job: Make a real impact in the finance space while having fun and being creative.
- Qualifications: 3+ years in social media management or running your own public profile.
The predicted salary is between 63000 - 77000 $ per year.
Location: Sydney, in our studio (with some flex)
Reports to: Community Director
Wider team: Creative Director, Producer, Designer, Writer, Video Editor, Content & Podcasts
The brand: offering young Aussies a way out. Pearler is the Australian finance app for the next generation. We’ve built an obsessed community of 100k+ active users by offering a trusted, education-focused alternative to the old school, traditional incumbent financial services.
The opportunity: We are looking for a Social Media Manager to join our Community team and run Pearler’s organic social presence day to day across Pearlerhq and our education brands.
The mission: Own Pearler’s organic channels end to end: the calendar, the posts, the comments, the numbers. Repackage what we’ve already built into content made for each platform, weave in our data and a nod to topical money moments, and keep our community engaged and growing.
What you will build and lead:
- Run our channels day to day: Own the content calendar, posting and scheduling across Instagram, TikTok, YouTube, Facebook and LinkedIn.
- Repackage our library: Turn podcast episodes, Learn articles, product features and community stories into short-form video, carousels, memes and posts that people actually want to share.
- Make the data talk: Work our community and investing data into shareable content.
- Ride topical moments, calmly: When money is in the news, we show up with the level-headed take.
- Keep the community engaged: Be in the comments and DMs, surface community questions and stories.
- Amplify our activations: Capture and post about real-world events.
- Trial, measure, learn: Run small bets every week and track performance.
- Feed the wider engine: Report your best-performing creative to the wider team.
- Work with the studio: Pull from and brief our in-house creative team when needed.
Who you are:
- A true generalist: 3+ years running organic social for a brand or your own public social profile.
- Native to the platforms: You know why a hook works on TikTok but dies on LinkedIn.
- A maker: Happy to appear on camera and create content yourself.
- Adaptable by nature: Comfortable with ambiguity and quick to change course.
- Community-minded: You genuinely like the comments section.
- Data-curious: You check how every post performed and let that shape what you make next.
- A calm, plainspoken writer: Comfortable working within the rules of a regulated finance brand.
Big bonus: an interest in personal finance.
Why join Pearler now?
- Impact: We are cashflow positive in FY2026 with a clear path to growth.
- Equity: Get ownership in the company with sweat equity (stock options).
- Purpose: We are solving the wealth gap for our generation.
- Autonomy: You get to define what Pearler sounds like on social.
- Mentorship: Work closely with the founders and be guided by our advisor.
Social Media Content Creator employer: pearler
Pearler is an attractive employer due to its focus on building a community of over 100k active users, offering a trusted and education-focused alternative in the finance sector. The company fosters a collaborative work environment where creativity thrives, as seen in their partnerships with top financial creators and popular podcasts. Employees have the opportunity to contribute to making Pearler a household name while enjoying a culture that encourages experimentation and fun.
