At a Glance
- Tasks: Create engaging emails and SMS campaigns to attract and retain customers.
- Company: Leading financial services brand with a focus on innovation and collaboration.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a supportive environment.
- Why this job: Join a dynamic team and make a real impact in customer engagement.
- Qualifications: Strong HTML/CSS skills and experience in CRM marketing.
The predicted salary is between 82800 - 101200 $ per year.
As the Senior Email Producer, you'll ensure customers receive rewarding and contextual experiences across the bank's suite of brands and service offerings. Consistent digital & channel experiences are imperative to the brand values, and we strive for effective communications in moments that matter, while achieving world-class business outcomes.
You'll be responsible for:
- Building and broadcasting emails and SMS to acquire and retain customers across product and customer lifecycles.
- Managing the pipeline of campaigns for Mastercard including prioritisation of campaign deliverables to ensure timely delivery.
- Deliver best-in-class email performance outcomes through recommendations on measurement and using campaign results and insights to optimise and improve against business targets (KPIs).
- Engagement and daily management of third-party outbound messaging providers (Salesforce, Adobe etc) to deliver the Group's yearly campaign program.
- Liaising with internal stakeholders including marketing and product to define best practices and the development and implementation of an end-to-end CRM strategy and roadmap for acquisition and retention.
- Working with internal stakeholders such as data platforms, technology, architecture and solution designers to ensure CRM technology and capability operates efficiently and effectively and troubleshooting to overcome issues such as outages.
- Determining gaps between email business needs and current marketing technology capabilities and recommend efficient solutions to address opportunity areas.
- Analysing the technical capabilities of CRM tools, technologies and interfaces to make recommendations for improvement.
What do I need?
- Deep knowledge of HTML and CSS coding practices for different email clients, including responsive design for desktop & mobile devices.
- Strong stakeholder engagement and ability to continuously develop soft and technical skills.
- Comprehensive understanding of the technology and architecture that underpins CRM communications delivery.
- Continuous improvement of digital experiences through test and learn mindset.
- Financial services background is preferable.
- A strong and confident communication style with care and genuine interest.
- Demonstrates initiative by identifying issues and recommending solutions.
- Thrives in a collaborative environment and develops/maintains working relationships with internal and external stakeholders.
- Experience in implementing processes and working across broad, diverse groups to ensure work is completed in a timely manner.
- Ability to lead and manage projects across multiple teams or groups.
Senior Email & CRM Producer – Hybrid in Sydney employer: PayTech Nexus Ltd
As a Senior Loyalty & Merchant Offers Specialist at Mastercard, you'll be part of a dynamic team that values innovation and collaboration in the heart of Australia or New Zealand. The company fosters a supportive work culture that prioritises employee growth through continuous learning opportunities and encourages a healthy work-life balance. With competitive benefits and a commitment to driving meaningful consumer engagement, Mastercard stands out as an exceptional employer for those seeking a rewarding career in loyalty solutions.
