At a Glance
- Tasks: Lead high-budget social media strategies and optimise campaigns for diverse clients.
- Company: Pathfinder Marketing, a performance-driven agency with a fun, collaborative culture.
- Benefits: Flexible remote work, premium tools, ongoing training, and a supportive team environment.
- Other info: Join a friendly Australian team and enjoy exciting projects across various industries.
- Why this job: Make a real impact in digital marketing while growing your skills in a dynamic setting.
- Qualifications: 5+ years in paid social advertising with strong leadership and data analysis skills.
The predicted salary is between 63000 - 77000 $ per year.
- Join to apply for the
- Social Media Marketing Specialist role at
- Pathfinder Marketing
Apply now
https://bit. ly/pathfindersmm
What Will You Do?
- Lead and own the strategy for high-budget paid social accounts, ensuring profitability and scalability.
- Build, execute, and refine advanced paid social strategies tailored to different industries and business models.
- Develop and test new performance marketing tactics to push the boundaries of campaign performance.
- Conduct high-level audience research and implement multi-layered targeting strategies.
- Work with CRO specialists, data analysts, and creative teams to optimise ad funnels.
- Oversee budget forecasting, media planning, and account scaling strategies.
- Provide mentorship and training to junior team members.
- Stay ahead of industry trends, platform updates, and best practices to keep the agency at the forefront of performance marketing.
- Be part of a highly collaborative, innovative, and friendly Australian team.
- Work on a wide variety of clients and industries—no two campaigns are the same.
- Gain access to premium tools, ongoing learning, and training resources.
- Flexible remote/hybrid working setup with a strong results-over-hours culture.
- We celebrate wins, share ideas openly, and support each other’s growth.
Qualifications
- 5+ years experience in paid social advertising, with a proven track record of scaling campaigns.
- Strong experience with large-budget, high-ROI campaigns across multiple ad platforms.
- Deep knowledge of conversion tracking, attribution models, and data analysis.
- Strong leadership skills, with experience mentoring and managing teams.
- Experience with creative strategy, ad production, and A/B testing frameworks.
- Ability to communicate complex performance insights to clients and stakeholders.
At Pathfinder Marketing, we’re a performance-driven agency focused on delivering measurable results — like $1.2M in increased sales for a manufacturer and 150+ monthly leads for a disability services company.
Run by marketers, we value self-education, innovation, and staying ahead of the competition.
We thrive on exciting projects that challenge our team to grow, and we foster a fun, startup-style culture with no red tape or politics.
From foosball tournaments to working with clients across diverse industries (builders, gyms, fashion, FMCG, e Commerce, and more), you’ll gain real experience and make a real impact.
If you're passionate about digital marketing and want to lead high-impact campaigns in a team that values strategy and performance — apply now and grow with us.
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Social Media Marketing Specialist employer: Pathfinder Marketing
Pathfinder Marketing is an exceptional employer that champions a collaborative and innovative work culture, perfect for those looking to make a significant impact in the digital marketing landscape. With a flexible remote/hybrid setup, ongoing learning opportunities, and a focus on celebrating team successes, employees are empowered to grow both personally and professionally while working on diverse and exciting projects. Join a friendly Australian team where your expertise in social media marketing will be valued and nurtured, allowing you to thrive in a dynamic environment.
