We are looking for an experienced and high performing Marketing Manager to join our team at PassportCard, an innovative, dynamic company with a culture that puts customers and employees at the centre. There is no better time to join an award-winning Travel Insurance provider offering a unique value proposition unseen in the Australian market. This role will be responsible for marketing PassportCard products to our insurance brokers, travel agents & partners.
Key Responsibilities
B2B Marketing
Manage and execute the annual B2B marketing plan
Project manage and implement PassportCard campaigns to brokers, travel agents and partners to increase brand awareness, and drive policy sales
Collaborating with brokers, travel agents & partners to build and execute joint marketing campaigns that create awareness amongst end customers and deliver business results
Support travel agent programs and incentive initiatives to drive engagement, conversion and sales outcomes
Lead the development marketing materials for Partners
Create and manage the B2B content calendar
Events
Responsible for developing and executing event marketing strategies for various B2B events and developing all related collateral for events and conferences
Support Luxury Escapes Live events, assisting with merchandise, stand design and build, sales material and attending events where necessary
Marketing Automation & Email Comms
Implementation of marketing automation program using Braze and creation of regular email communications to brokers, travel agents and partners and their customers where relevant
Monitoring of all activity, reporting on key metrics to demonstrate the success of campaigns (e.g. email open and click-through rates)
About you
Your experience & skills
'All hands-on deck' attitude - we are a small team with ambitious plans
Solid understanding of intermediary channels and how to use marketing within them to reach end customers, preferably within Financial Services or other regulated industry
Proven track record of developing integrated marketing campaigns to drive profitable sales growth and strong analytical skills, including experience monitoring the effectiveness of marketing campaigns
Experience overseeing end-to-end event management, including planning, logistics, suppliers, budgets, stakeholder coordination and delivery.
Excellent communication skills (written and verbal) coupled with strong organisational capabilities and attention to detail
Excellent copywriting, proofing and grammar skills
The ability to prioritise and manage multiple projects simultaneously
Experience of using outbound email marketing/marketing automation platforms
Ability to liaise and build relationships at all levels, particularly with senior stakeholders and agencies
Be creative and pragmatic - you will be able to provide recommendations to amend the current marketing plan where necessary to achieve sales goals and assist in development of future plans
Customer focused and commercially aware
Experience of creative development would be advantageous
Experience of using a CMS platform to make website updates would be advantageous
Your Qualifications
Tertiary qualifications in Marketing would be highly regarded
About PassportCard
Who we are
PassportCard is the world’s first & only travel insurance solution with instant pay outs for the most common claims. That’s what makes Passport Card different. PassportCard Australia offers a rare opportunity for our employees to be part of an established organisation with strong international foundations, that is creating something unique and innovative in the Australian travel insurance market.
This translates into a flexible, dynamic and fun work environment where highly motivated, creative and driven people come together to make a difference, shape the organisation and make an impact. Starting from the very top, we foster a culture of leadership, empowering staff and making a positive difference in people’s lives through our presence. We are there when customers need us most. We truly operate like a family in a dynamic, empowering, trusted, creative and fun environment. We genuinely believe in our unique products and what we do and are so proud to be game changers and path blazers, eradicating the current limitations and revolutionising the Australian travel insurance sector. Our employee centric approach means we understand that when the needs of our employees are met, they ensure that the needs of our customers and partners are met. We know each and every one of our team members is a valued individual with unique gifts and talents from whom our organisation can learn and grow. Where else can you get this?
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Marketing Manager (B2B) in North Sydney employer: PassportCard
At PassportCard, we pride ourselves on fostering a dynamic and collaborative work environment in North Sydney, where creativity and innovation thrive. As a Senior Marketing & Communications Lead, you'll benefit from a supportive team culture that encourages professional growth and development, alongside competitive remuneration and flexible working arrangements. Join us to make a meaningful impact while enjoying the unique advantages of working in a vibrant location with access to diverse resources and opportunities.
