At a Glance
- Tasks: Drive ecommerce marketing through email, paid media, and analytics.
- Company: Leading Australian educational publisher with 35 years of experience.
- Benefits: Flexible work environment, free coffee, and career development opportunities.
- Other info: Collaborative culture with opportunities to learn and grow.
- Why this job: Join a dynamic team and make a real impact on student learning.
- Qualifications: Hands-on experience with HubSpot CRM and digital marketing skills.
The predicted salary is between 76500 - 93500 $ per year.
For over 35 years, Pascal Press has helped Australian students build confidence, strengthen essential skills and achieve their best results. We are a leading Australian educational publisher, creating trusted workbooks, study guides, test preparation resources and home learning materials for students from Kindergarten to Year 12.
About the role
We are looking for a hands-on Digital Marketing & CRM Specialist to join our team. You will use your understanding of our products, customers, and their shopping behaviours to help drive ecommerce marketing across email, paid media, websites, SEO and analytics. You will bring strong CRM expertise to develop how we manage customer data, segmentation, automation and lifecycle marketing.
Key responsibilities
- Build a strong understanding of Pascal Press products, customer groups and purchasing behaviour.
- Plan and deliver ecommerce campaigns that drive traffic, conversion, repeat purchase and revenue.
- Use customer and sales data to identify which products, audiences and messages are performing well and where there are opportunities to grow.
- Improve the online customer journey and help customers find and buy the right products.
- Manage and improve HubSpot CRM, including contact properties, lists, lifecycle stages and marketing contact status.
- Keep the database clean and relevant.
- Build customer segments based on behaviour, engagement, purchase history and lifecycle stage.
- Build and improve HubSpot workflows, automated journeys, lead nurturing and re-engagement campaigns.
- Use HubSpot reporting and Google Analytics 4 to understand customer behaviour, ecommerce performance and campaign results.
About you
- Strong hands-on experience with HubSpot CRM and marketing automation.
- Broad digital marketing experience, ideally in ecommerce or a direct-to-consumer environment.
- Experience managing customer databases, segmentation, workflows and data hygiene.
- Strong analytical skills and confidence working with customer, sales and campaign data.
- Experience with email marketing, customer journeys and lifecycle campaigns.
- Good working knowledge of GA4, Google Tag Manager and conversion tracking.
- Experience with ecommerce and CMS platforms. BigCommerce and Webflow experience is highly regarded.
- Experience with Google Ads and Meta Ads, plus a good understanding of SEO.
- Strong Excel or Google Sheets skills and a practical, independent approach to problem solving.
What's on offer
- Mix of working from home and at the office.
- A great inner-west location with on-site Barista and free coffee.
- An engaging and flexible working environment.
- A supportive, team-focused environment.
- Liaise with all parts of the business with no barriers.
- Opportunities to learn, develop your skills and grow your career as part of a forward-thinking culture.
Digital Marketing & CRM Specialist in Sydney employer: Pascal Press
Pascal Press is an exceptional employer, offering a dynamic and supportive work environment in the heart of Leichhardt, NSW. With a strong focus on employee growth and development, we provide opportunities to enhance your skills while working alongside passionate educators and marketers. Enjoy a flexible work culture, complete with an on-site barista and free coffee, as you contribute to meaningful educational resources that empower students across Australia.
