National Marketing Growth Manager in Sydney

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. In Australia, we deliver premium content on any screen, anytime, anywhere, via an enhanced viewing ecosystem.

Our extraordinary Marketing team has an opportunity available for an experienced and energetic digital marketing specialist with a track record of digital marketing best practice, strategic delivery, segmentation, media agencies, marketing automation platforms and online channels. This is a permanent full-time role that can be based in SYDNEY or BRISBANE.

What you’ll do as National Marketing Growth Manager:

• Working closely with the Head of Marketing – Broadcast & Digital you’ll be responsible for driving marketing growth and retention, customer engagement, and building a high performing, future-ready digital marketing team.
• You’ll have the opportunity to work on innovative and ‘world first’ digital activations, working with cross-functional teams to bring ideas to life.
• Leading digital acquisition strategies to grow our customer base and optimise cost per acquisition.
• Developing strategies to grow active and addressable users, consumption, loyalty and advocacy with a plan for increasing our digital maturity.
• Working closely with Marketing leaders and media agency to ensure we are booking the most effective platforms and placements, implementing efficiencies across various channels, partners and platforms.
• Leading and mentoring digital marketing team members, ensuring growth goals are achieved via paid performance marketing and owned communication channels.
• Managing our Customer Engagement Platform and martech partners.
• Ensuring best practice use of all paid, owned and earned digital and social placements, with data-led recommendations for optimisation and creative improvements.
• Analysis of performance metrics using tools like Adobe Analytics, Braze, Branch, and agency paid metrics; implement optimizations.
• Managing the timely reporting to the HOM of all efforts, ensuring we are always considering both paid metrics and business outcomes against industry and previous campaign benchmarks for context.
• Budget management for digital initiatives as required, including forecasting and reconciliation.
• Ensuring all marketing roadmap items are carried out in a timely manner, and proactively propose improvements.

This is what we’re looking for:

• At least 5 years of experience in digital marketing.
• Strong understanding of digital marketing best practice, strategic delivery, segmentation, marketing automation platforms and online channels.
• Data-led, digitally savvy and confident in delivering complex data into meaningful insights.
• Experience in leading and building high performing teams.
• Confident and effective stakeholder management skills.
• Proactive, collaborative, agile and always curious.
• Outstanding interpersonal and communication skills.

Paramount embraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation.

Paramount acknowledges Aboriginal and Torres Strait Islander peoples as Australia's original storytellers and the first peoples of the lands where we create, broadcast and connect. We pay our respects to their timeless stories that continue to shape Country and culture.