At a Glance
- Tasks: Design and build demand systems across multiple brands in a fast-paced environment.
- Company: Join a profitable, innovative team transforming home ownership and finance in Australia.
- Benefits: High pay, autonomy, and a warm, supportive team culture.
- Other info: Enjoy a straightforward recruitment process with a paid work trial.
- Why this job: Make a real impact by driving growth for category-defining brands.
- Qualifications: Experience in marketing metrics, digital tools, and team collaboration.
The predicted salary is between 90000 - 110000 $ per year.
Location: Potts Point, Sydney or Remote with pop‑ins to Sydney | Full‑time
We’re building Australia’s most effective growth engine across home ownership, spanning property buying, consumer finance and credit decisioning, and we’re looking for a Growth Marketing Lead who wants to own demand generation across multiple category‑defining brands at once. You’ll join the growth team powering:
- OwnHome: Deposit Boost Loans helping first‑home buyers break into the property market sooner (award‑winning, VC‑backed, and debt‑funded with over $100M to deploy)
- Peach Property: Australia’s favourite buyer’s agent (wild early traction, targeting 200+ broker partners supporting 1,000+ purchases in the next 18 months)
- Two stealth fintech products launching in 2025: one platform, one consumer play (tackling two of the biggest inefficiencies left in financial services)
We’re profitable, scaling fast, and raised a $40M war chest to deploy behind an ambitious team into channels that work.
The role
You’ll build net‑new demand systems across multiple brands, spanning paid acquisition, SEO, lifecycle, partnerships, CRO and whatever else you believe can generate a qualified pipeline.
- SEO & content‑led acquisition (working with internal SMEs / contractors)
- Lifecycle & lead nurture (email, SMS, retargeting, conversion routing)
- Partnership & broker‑led distribution loops
- CRO and experimentation across landing pages, forms and funnels
- Webflow (site structure, landing builds & rapid iteration)
- Experimentation, attribution & reporting, using CRM or SQL to cut through noise
What’s unique about this opportunity?
You’re not inheriting a narrow channel, you’re designing the demand system. Instead of running the same playbook endlessly for one ICP, you’ll work across consumer, broker and enterprise‑style funnels simultaneously. High trust, high pace, no internal theatre. If it’s a good idea, we try it. Warm and mature team, high pay, high expectations: we back strong operators and compensate accordingly. In return, we expect clarity, pace and measurable impact.
Who you are
- Think in CAC, LTV, conversion and velocity, not vanity metrics
- Prefer targets and autonomy over noise and process
- Can set direction, then open Webflow, Google Ads, SQL or Zapier and build the thing yourself
- Know when to zoom into execution and when to pull back to strategy
- Can corral and motivate ICs or contractors to project deadlines
- Enjoy partnering with a nimble, high‑output team including our founders, CMO, business‑unit leads, performance lead, sales teams
Recruitment Process
Straightforward and clarifying:
- Informal chats with Imogen (CMO) and James (co‑CEO) to hear our pitch and understand our values: ownership, humility, growth, sweat the inputs, blow minds
- A paid work trial — work with us on something! There’s no better way to confirm we both enjoy working together!
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Growth Marketing Manager employer: OwnHome
Join a dynamic and innovative team in Potts Point, Sydney, where you'll have the opportunity to shape demand generation across multiple leading brands in the property and finance sectors. We foster a high-trust, high-performance culture that values autonomy and creativity, offering competitive compensation and a collaborative environment that encourages experimentation and growth. With a focus on meaningful impact and a commitment to employee development, this role is perfect for those looking to make a significant contribution while enjoying the benefits of a supportive and ambitious workplace.
