- Develop and execute the founder's personal brand strategy
- Define clear positioning, messaging, voice and content pillars
- Build a LinkedIn strategy designed to grow the right professional network
- Turn the founder's experience, opinions and expertise into compelling content
- Identify thought-leadership opportunities and relevant industry conversations
- Develop strategies for meaningful engagement with founders, executives, brokers, finance professionals and potential partners
- Understand audience psychology and create content that builds trust, authority and recall
- Work with our content and creative teams to translate strategy into posts, videos, carousels and other formats
- Track what's working and continuously refine the strategy
Job Specification
We're looking for someone who understands
Requirements
- Proven experience in personal branding, brand strategy, or LinkedIn strategy
- Strong understanding of marketing psychology and audience behaviour
- Ability to develop clear personal positioning, messaging, and brand voice
- Strong knowledge of LinkedIn growth and professional networking strategies
- Ability to transform a founder's experience, expertise, and opinions into thought leadership
- Excellent storytelling and content strategy skills
- Understanding of B2B marketing and executive/founder audiences
- Ability to identify industry conversations, networking opportunities, and relevant connections
- Strategic mindset with the ability to look beyond followers, likes, and vanity metrics
- Ability to analyse performance and continuously refine the personal brand strategy
- Strong communication and collaboration skills
- Experience working with founders, executives, or senior professionals preferred
Personal Branding Specialist in Sydney employer: Outsourcing Mate
Outsourcing Mate is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in personal branding. With a focus on employee growth, we offer ample opportunities for professional development and collaboration with creative minds, all while enjoying the vibrant atmosphere of our location. Join us to shape influential public personas and thrive in a supportive environment that values your contributions.
