At a Glance
- Tasks: Lead Oroton's social media strategy across Meta, TikTok, and YouTube while mentoring a talented team.
- Company: Join Oroton, a modern lifestyle brand with 88 years of heritage and a commitment to accessible luxury.
- Benefits: Enjoy flexible hybrid work, extra recharge days, generous discounts, and learning opportunities.
- Other info: Collaborative culture with a focus on personal and professional growth.
- Why this job: Shape the social strategy of a leading Australian fashion brand and make a real impact.
- Qualifications: 5+ years in social media, strong understanding of trends, and leadership experience preferred.
The predicted salary is between 63000 - 77000 $ per year.
Established in 1938, Oroton has evolved over the decades to be a modern lifestyle brand, synonymous with craftsmanship, accessible luxury and a unique Australian sense of beauty.
We are inspired by our purpose of creating accessible modern luxury for real life and sharing it with the world.
This year we are celebrating 88 years of heritage and we are in an exciting chapter of growth and reinvention.
About the role
We're looking for a strategic and culturally connected
Social Media Manager to lead Oroton's organic social media and talent strategy across Boutique and Outlet channels.
Reporting to the
General Manager - Marketing , you'll own our social strategy across Meta, Tik Tok and You Tube, lead influencer and creator partnerships, manage the social and talent budget, and mentor our Social Media & Talent Executive.
Working closely with Brand, PR, Digital, Retail and E-Commerce teams, you'll ensure Oroton shows up in a way that's both culturally relevant and commercially impactful.
- This is a permanent, full-time role based in our
- Sydney
Support Office.
Key responsibilities
- Lead Oroton's organic social media strategy across Meta, Tik Tok, You Tube and emerging platforms.
- Own the social content calendar, aligned to campaigns, product launches and key retail moments.
- Oversee content creation and ensure all activity reflects Oroton's brand, heritage and tone of voice.
- Identify and leverage relevant cultural trends and social opportunities.
- Develop and execute Oroton's influencer and creator strategy.
- Lead talent partnerships, negotiations and budget management.
- Mentor and develop the Social Media & Talent Executive.
- Collaborate with Marketing, PR, Retail, Digital and E-Commerce teams to deliver integrated campaigns.
- Monitor performance across social and influencer activity and use insights to inform future strategy.
What we are looking for
- 5+ years' experience in social media, content, influencer or talent management, ideally within a premium fashion, beauty or lifestyle brand.
- Demonstrated experience developing and executing social media strategy across Meta, Tik Tok and You Tube.
- Strong understanding of social trends, content performance and cultural relevance.
- Experience managing influencer and talent partnerships, including contract negotiation.
- Leadership experience or readiness to step into a people leadership role.
- Strong stakeholder management, communication and commercial acumen.
- A proactive, organised and collaborative approach to work.
Benefits & Culture
In joining Oroton, you will be joining a group of talented, fun and supportive individuals who are all committed to their craft and to enduring success of our iconic Australian brand.
You will also enjoy
- Enjoy our hybrid working policy for a flexible approach to work
- Additional leave policy of 4 recharge days per year, on top of annual leave entitlements
- Birthday leave
- Learning & development opportunities, with internal promotions as a priority
- Generous product discounts and lifestyle benefits (fitness membership discounts, salary packaging options + more!)
- 12 weeks Paid Parental Leave for eligible permanent employees
- Access to our Employee Assistance Program and well-being initiatives
This is an exciting opportunity to shape the social and talent strategy of one of Australia's most recognised fashion brands.
Only applicants with full Australian working rights will be considered for this opportunity.
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Social Media Manager in Sydney employer: Oroton
Oroton is an exceptional employer, offering a vibrant and supportive work culture that values collaboration and personal growth. As a Customer Experience Specialist at our new Sunshine Plaza Boutique, you'll enjoy competitive remuneration, exclusive product discounts, and access to wellness perks, all while being part of a team that prioritises delivering memorable customer experiences. With structured training and opportunities for career advancement, Oroton is committed to nurturing your professional journey in a dynamic retail environment.
