At a Glance
- Tasks: Lead digital customer journeys and marketing automation at Opal HealthCare.
- Company: Join one of Australia's largest aged care providers, making a real difference.
- Benefits: Enjoy a nurturing work environment with opportunities for growth and development.
- Other info: Collaborate with passionate professionals dedicated to improving lives.
- Why this job: Shape the future of aged care while working in a fun, inclusive team.
- Qualifications: 5+ years in digital marketing and experience with Marketo Engage preferred.
The predicted salary is between 64058 - 78294 $ per year.
Lead digital customer journeys, marketing automation and owned channels at Opal Health Care.
"At Opal Health Care, we know that companies don't succeed, people do."
Opal Health Care is one of Australia's largest residential aged care providers, with 148 Care Communities across five states and a national team of over 23,000 dedicated professionals, we're changing lives every day.
Our commitment to innovation drives us to pioneer new solutions, reshaping the way we care for our residents.
We’re looking for an experienced
Digital Engagement Manager to lead Opal Health Care’s owned digital channels and customer engagement activity across websites, marketing automation, social media and online reputation.
Reporting to the Director, Communications and Sustainability, you'll lead a team of two and work across Marketing, Communications, Technology and the broader business to create seamless digital experiences across the customer journey.
What you'll be doing
- Lead our website, digital channel and customer journey strategy
- Build and optimise automated and lifecycle campaigns using Marketo Engage
- Manage always‑on digital campaigns across acquisition, conversion, engagement and retention
- Oversee social channels, including Meta, and our online reputation
- Champion our brand voice across all digital touchpoints
- Drive SEO, GEO, A/B testing, campaign attribution and optimisation
- Partner with Technology to enhance our marketing technology ecosystem
- Lead and develop our Marketing Automation Specialist and Digital Channel Coordinator
What you'll bring
- 5+ years' experience across digital marketing, website management, marketing automation or customer journey management
- Hands-on experience with Marketo Engage or a comparable platform
- Strong experience in lifecycle campaigns, segmentation and personalisation
- Website/CMS and social media management experience
- Strong analytical and campaign attribution capability
- Exceptional written communication and stakeholder management skills
- Experience with Drupal, GA4, Looker Studio, Google Ads and Meta Ads will be highly regarded.
What can we offer you
At Opal Health Care, we're all about creating a nurturing work environment that encourages innovation, growth, and camaraderie. Here's what you'll enjoy:
- Purpose-Driven: Be part of shaping the future of aged care and improving lives
- Fun & Inclusive Team: Join a diverse and professional team united by our purpose to bring joy to those we care for
- Inspiring Leadership: Engaged leaders who support and champion your growth
- Learning Culture: Commitment to your development and ongoing education
- Professional Growth: Join a supportive and collaborative team, where your career development is a priority. We offer opportunities for advancement and skill enhancement
- #J-18808-Ljbffr
Digital Engagement Manager in Sydney employer: Opal Healthcare
At Opal HealthCare, we pride ourselves on being an exceptional employer, offering a supportive work culture that values compassion, accountability, respect, and excellence. As the Head Chef at Carlingford Greens Care Community, you'll enjoy a true work-life balance with a Monday to Friday roster, along with opportunities for career development through our Opal HealthCare Academy. With a focus on creative freedom in menu design and a commitment to enhancing the quality of life for our residents, this role provides a meaningful and rewarding experience in a modern, purpose-built environment.
