Head of Digital in Melbourne

OES is a vibrant and values led organisation, passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide to develop immersive and engaging learning experiences. We empower our teams to be student focused, innovative, and embrace change with a growth mindset to achieve our vision of being the world's most impactful enabler of education.

We're looking for a visionary digital leader to drive our next chapter of digital transformation to enhance the student experience. In this pivotal role, you will oversee the evolution of our partner websites, elevating performance, functionality, and user experience to industry‑leading standards. You will design and execute digital strategies that significantly grow organic traffic, improve conversion rates, and leverage cutting‑edge AI to deliver more intuitive, engaging, and personalised online experiences for students.

As a leader, you will foster collaboration across diverse teams, integrating efforts with internal stakeholders and external agencies to ensure that digital enhancements align with our overarching business goals. Your expertise will also guide the expansion and refinement of digital communication channels, including the introduction of innovative web chat and asynchronous messaging solutions.

We are seeking a seasoned digital leader with more than 15 years of experience in web performance, including a minimum of five years in a leadership capacity. The ideal candidate will have a robust background in managing website functionality, a keen understanding of SEO, GEO, UX principles, and Google Analytics, and a proven ability to drive business growth through digital innovation.

Your New Role

• Lead with Innovation and Collaboration: Oversee the digital transformation of our partner websites, ensuring that each initiative meets and sets new standards for industry excellence.
• Champion Commerciality: Foster a culture of commercial decision making and questioning ways of doing things to ensure the best possible commercial outcomes for OES.
• Drive Digital Excellence: Develop and implement strategies to boost organic site traffic and enhance conversion rates, employing tools like AI to supercharge our digital interfaces and student interactions.
• Collaborate Effectively: Forge strong partnerships across internal teams and with external agencies to align digital enhancements with our strategic goals.
• Optimize and Expand: Regularly analyse performance data to drive continuous improvements across digital platforms, introducing and refining digital communication channels like web chat and asynchronous messaging.

Who we need

• An experienced digital strategist with over 15 years in web performance, including at least 5 years in leadership, ready to guide a team towards groundbreaking digital solutions.
• A proven track record in enhancing website functionality and engagement, with a strong grasp of SEO, UX, and Google Analytics.
• Exceptional leadership skills with the ability to manage cross-functional teams and multi-channel digital strategies.
• Educational background in Communications, Marketing, Digital Media, or related fields.

What's in it for you

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state‑of‑the‑art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks.

Ultimately, you will be joining a values‑driven, collaborative business where your creativity and innovation will be nurtured and celebrated. We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from:

• Professional development and mentoring
• OES Culture Club and events calendar
• Health and wellbeing activities
• Paid parental leave
• Purchased leave
• Study assistance and leave for eligible employees
• Mental health support resources and Employee assistance program (EAP)
• Income protection insurance
• Access to corporate health insurance rates
• Access to our employee benefits platform - offering retail discounts & novated leasing

If this opportunity excites you, please APPLY NOW with your CV & Cover Letter. At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.