At a Glance
- Tasks: Create and manage engaging video content for multiple gym locations.
- Company: Join Concrete Gym, a growing fitness brand with exciting opportunities.
- Benefits: Flexible hours, creative freedom, and the chance to make an impact.
- Other info: Dynamic role with potential for growth across multiple locations.
- Why this job: Shape the story of each gym and connect with a vibrant community.
- Qualifications: 3+ years in content creation, strong video editing skills, and Meta Ads experience.
The predicted salary is between 48600 - 59400 $ per year.
Concrete Gym is growing and needs one experienced person to own content and marketing: strategy, camera, edit and ads. You'll work directly with the manager, on site across locations (four Concrete gyms across Newcastle, Edgeworth and Salamander Bay, and OneTribe Health, and 3 other locations we are working on), measured on the leads your work brings in. This role involves planning, shooting, editing, posting, putting budget behind content, and reporting weekly on results.
Key responsibilities
- Give every location its own story by building a one-page plan for each location in your first 90 days: who it's for, the offer, the story and the content pillars.
- Shoot, edit and post content: be on the gym floor through the week capturing early classes, PT sessions, Pilates, member wins, and coach tips.
- Create reels, stories and statics for Instagram and Facebook, plus any platform that earns its place.
- Build and run Meta lead campaigns for every location, check them daily and report weekly.
- Test hooks and creative, kill what isn't working that week, scale what is.
- Lead the presale for each new location, from first site works to opening day.
- Provide one page to the director every week: leads and cost per lead by location, what worked, and what you're changing next.
- Run the content calendar across every account.
- File all raw and edited footage in the Drive, license music for ads as well as organic, and get talent releases signed for everyone on camera.
About you
- At least 3 years in a paid content, social or digital marketing role, in-house or agency.
- A portfolio of short-form video you shot and edited yourself.
- Hands-on Meta Ads Manager experience: lead-gen campaigns you built and managed on a real budget, with the cost-per-lead numbers to show for it.
- Strong camera and editing skills: lighting, audio, and Premiere Pro, Final Cut or CapCut.
- A designer's eye in Canva or Adobe for statics, stories and ad creative.
- Proof you've grown something: an account, a community or a launch, with the numbers.
- The organisation to run calendars, launches and an asset library across multiple brands and locations.
- Confidence directing coaches and members on camera.
- A full driver's licence and your own car to move between Newcastle, Edgeworth, Salamander Bay and Wickham.
About us
Concrete Gym runs four locations across Newcastle, Edgeworth and Salamander Bay, with more gyms on the way. Our sister businesses, OneTribe, OneHealth & Onepathway, have gym, speech pathology, rehab consulting, exercise physiology, OT and physio. It's built for people who want to stay strong as they age.
Videographer, Content and Marketing in Newcastle employer: Onetribefitness
Concrete Gym is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are highly valued. With opportunities for professional growth across multiple locations in Newcastle, Edgeworth, and Salamander Bay, you will have the chance to make a meaningful impact through your content and marketing strategies. Enjoy the unique advantage of working in a supportive environment that prioritises employee development and celebrates individual contributions to the community's health and fitness journey.
