Media Activation & Optimization Lead in Melbourne

Media Activation & Optimization Lead in Melbourne

Melbourne Full-Time 66150 - 80850 $ / year (est.) On-site
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At a Glance

  • Tasks: Lead and optimise media campaigns for top brands while collaborating with talented teams.
  • Company: Join OMD, a market-leading agency known for innovation and collaboration.
  • Benefits: Access world-class training, clear career progression, and a supportive work culture.
  • Other info: Be part of a diverse team committed to continuous learning and excellence.
  • Why this job: Make an impact in media activation and work with iconic global brands.
  • Qualifications: Experience in media implementation and strong analytical skills required.

The predicted salary is between 66150 - 80850 $ per year.

We are looking for a

Media Implementation Manager to join our high-performing team.

This role is ideal for a media professional with digital activation experience who thrives on campaign execution, optimisation and stakeholder management.

About the Role

As a Media Implementation Manager, you will play a critical role in the delivery of integrated media campaigns, ensuring flawless execution, ongoing optimisation and strong commercial outcomes for clients.

Working closely with internal teams, media partners and client stakeholders, you'll be responsible for driving campaign performance while maintaining operational excellence across implementation, reporting and financial management.

  • What You'll Be Doing
  • Lead campaign briefing, booking and buying activities across multiple media channels.
  • Manage campaign setup, activation, optimisation and pacing to ensure campaigns deliver against objectives.
  • Monitor campaign performance and provide strategic recommendations, insights and actionable optimisation plans.
  • Manage budgets, bids and media investment to maximise efficiency and ROI.
  • Identify and implement testing opportunities, beta products and innovation initiatives across client campaigns.
  • Monitor competitor activity and market trends to identify performance opportunities.
  • Deliver detailed daily, weekly, monthly and quarterly reports with clear commentary and recommendations.
  • Partner closely with client teams, investment teams and agency stakeholders.
  • Communicate campaign progress, implementation updates and performance outcomes confidently and clearly.

About You

You are a proactive and detail-oriented media professional who enjoys solving problems, improving performance and delivering exceptional client outcomes.

You'll bring

  • Experience in media implementation, campaign activation or performance marketing within an agency environment.
  • Knowledge of digital media channels including Search, Social and Programmatic.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Experience managing campaign budgets, reporting and optimisation strategies.
  • Excellent stakeholder management and communication skills.
  • High attention to detail with a commitment to quality and accuracy.
  • A collaborative mindset and willingness to support and mentor others.
  • Passion for media, technology and continuous learning.

Why Join OMD?

  • Work with iconic local and global brands.
  • Access world-class training, technology and development opportunities.
  • Be part of a market-leading agency within Omnicom Media Group.
  • Collaborate with talented teams across strategy, planning, investment and activation.
  • Enjoy clear progression pathways and ongoing career development.
  • Join a culture built on curiosity, collaboration and innovation.

Our results are testament to this approach

  • Campaign Australian Media Agency of the Year 2023 & 2024
  • Great Place to Work certified 17 consecutive years (2009-2025)
  • Cairns Crocodiles Grand Prix 2025
  • MFA Awards Grand Prix 2024
  • AWARD Awards Media Agency of the Year 2024
  • Un Ltd Good Company 2024

OMD, together with our Omnicom Media Group network is an equal opportunity employer and is committed to building a diverse and inclusive workplace.

We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply.

We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

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Media Activation & Optimization Lead in Melbourne employer: Omnicommediagroup

At UM, we pride ourselves on being an exceptional employer that fosters a culture of collaboration, innovation, and continuous growth. As a Group Activations Director, you'll have the unique opportunity to lead renowned Australian brands while developing high-performing teams in a dynamic environment that champions professional development and industry-leading learning opportunities. Join us to make a meaningful impact in the digital activation space and shape the future of media strategy.

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Contact Details:

Omnicommediagroup Recruitment Team

We think you need these skills to ace Media Activation & Optimization Lead in Melbourne

Media Implementation
Campaign Activation
Performance Marketing
Digital Media Channels
Search Advertising
Social Media Advertising
Programmatic Advertising